3DM: Carving its niche as a tech-driven performance marketing agency2 weeks ago Shravani Maddirala
As I sit down in conversation with the co-founder of 3DM Mr. Sharath Chandra, I take in the busy morning of a typical start-up surrounding us; muffled conversation amongst co-workers, the company pet dog roaming about and the rubble of construction. Much like everywhere in the world, there is a sudden upsurge in the number of digital marketing companies in the cyber city of Hyderabad, taking full advantage of the fact that the entry barrier is very low. Despite being such a competitive and demanding industry,3DM is taking rapid strides in carving out a niche for itself in a nick of a time. 3DM is a one of its kind digital marketing agency situated in the heart of Hyderabad and what distinguishes it is its focus on establishing itself as a tech-driven performance marketing agency.
With their crux landing on lead generation, they seek to determine and experiment what can be done and what can be connected by going the digital way. For having worked with 150+ brands over the last 4 years of inception, they strongly believe that every client is as unique as their requirement and that strictly speaking, digital marketing cannot be taught. Instead, it is an experience to be fine-tuned or a skill to be honed. Through the various short and long term courses, one can learn all the necessary jargon but the essential differentiation lies within its application to companies and clients. With the goals, objectives and requirements of every client being different but the platforms the same, the real challenge lies in figuring out the best plausible way to accommodate a client’s interests through the platforms to achieve their respective goals. It depends on how the brand wishes to place themselves and present it, all to be outlined by the vision of the founder. This is why digital marketing companies are important and what is more important is finding the right one.
The visionaries behind 3DM, Mr. Sharath and Mr. Navneeth have played in the field long enough not just to harness the crucial skills and experience, but to also possess the intuition and knowledge to be able to judge the market in its present state and deduce what ought to be done. This is how they decided upon the demand in the market for value creation. Value creation could mean a lot of things – getting better reach or business or even established brand credibility. After pursuing an MBA, both of them gained employment in search agencies where they got to experience the platform in its truest sense. They also noticed a behavioural shift in the consumers where going digital meant more convenience and comfort. This paradigm shift was placed in taking a company digital and putting its best image possible to reach maximum target audience. Though the initial plan was to give it a shot for an year and work towards building the start-up, it’s safe to say that they never looked back. 3DM is built to be very core on digital and do not provide any other services they aren’t specialising in. 3DM is a tech-driven agency and actively works to integrate tech into different campaigns. This kind of centralised focus and determination is what defines their work ethic the best.
Essentially, performance marketing agency creates a value on an ROI level. 3DM works not just in the aspect of lead generation, but they also indulge in training the sales team of the brand to correlate with their vision to avoid ambiguity and distress. Undoubtedly, there’s a reason behind every brand coming to the social media space and it is more than just is sway with the competition. It is a chance for the brand to ascertain the kind of communication it seeks to establish with its audience. 3DM assures every brand that walks in of its commitment and passion in working towards bringing to life the aspirations of their like. Also in making is their own line of products such as ScaleUp which integrates technology into performance strategy. ScaleUp is a product of CRM, AI, Chatbot and a floating bar which aims to engage any audience on a website and attract them for a lead.
When posed the question of any significant milestones, the founder answers with a smile that they are so passion driven that their biggest ones could be measured in terms of employees: how they went from 2 to 10 to 25 and so on. This is again a true testament to their purpose of being performance driven. 3DM is soon moving to a novel space to accommodate their growing clientele and workforce, all set to jump into action. In a nutshell, the dedication and passion embodied by every person working there, surely makes 3DM exactly the kind of digital marketing agency to take your brand to unexplored heights!