Real time marketing is the most effective form of communication today. It allows you to hog the limelight just instantly without much efforts. All you have to do is keep an eye on the current topics and trends and create a buzz using marketing tactics to make a dent in the industry.

It”s all about what”s in news

Real time marketing is all about opportunistic marketing. It is about taking a cue from stories that are trending and coming up with the wittiest of marketing ads or campaigns. Opportunistic marketing is linked to current trends and stories, and will immediately have an impact on the audience.

Brand awareness

Opportunistic marketing can put your brand under the spotlight immediately. This will help in creating awareness about your brand and quickly. Opportunistic marketing, if done well, can create waves in the industry.

Success rate

Opportunistic marketing allow you to experiment with marketing and branding. It will give you an idea how much successful your experimentation of opportunistic marketing has been and how it fared. It can be a lesson or a success story for you.

Registering place in social media instantly

Opportunistic media gives you instant results. While you have been trying hard to make a dent through various means of advertising, opportunistic media will immediately throw you into the social media.

Pros and cons

There are negative and positive effects of opportunistic marketing. Since with this kind of marketing you have to act immediately, it can reap for you, positive or negative results.

This is a guest post writen by Sai Kumar, content strategist for The Egghead Creative. You can reach the author at sai@eggheadcreative.com.