iMumz, Healthy Binge, And Freakins Bag A Deal Start-Up Hyderabad
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iMumz, Healthy Binge, And Freakins Bag A Deal

 9 months ago    

iMumz, Healthy Binge, and Freakins seal the deal with the Sharks at what they were asking for in the case of the healthy binge.

iMumz Guides And Prepares Expectant & New Mothers

A mother’s womb is the first classroom for a child. The time spent in the womb and the 2 years after birth are critical to the growth and bonding of the mother and child. However, today with our lifestyle changes and a busy schedule, issues like diabetes and personality disorders are growing. Although the current solutions available in the market for mothers do not provide for sustainable lifestyle changes. Founding iMumz, Mayur Bhurpate, Ravi Teja, and Dr. Jaideep Malhotra aim to solve this problem and bring expectant and new mothers a guide.

iMumz gets a deal from Shark Peyush
Founders of iMumz with Shark Peyush

iMumz is a 24/7 platform that guides & monitors moms through regular tracking. Additionally, they act as a lifestyle coach and try to instill a sense of sustainable change in lifestyle. Over 6L mothers have downloaded this app. iMumz features two plans, Premium – provides experts in yoga, nutritionist, and doctor which costs Rs. 1799 per month; and Standard – provides access to the content library which costs Rs. 699 till delivery. Moreover, the content on the app is specifically curated ranging across conscious baby-bonding techniques and providing actionable insights. Additionally, they also have live classes by experts on lifestyle changes. With monthly active users at 1.1L and 30,000 paid subscribers, they have lifetime sales of 2.2 cr. Previously, they raised 6 cr @ a 70cr valuation.

Asking the tank for an investment of 70L for 1% equity @ a 70cr valuation, Peyush offers 10L for 1% equity @ a 10 cr valuation & 60L debt at 10% interest. The founders seal the deal with Shark Peyush and are on a journey to comfort and guide expectant and new mothers.

The Healthy Binge Recieve A Dream Deal, Exactly What They Were Asking For!

Mindless binging and snacking is a 50,000-cr industry. However, people have begun to consciously choose healthier options for snacking. But, the healthier options in the market tend to be expensive when compared to the fried options. To reach a middle ground and convert a wider audience into choosing healthy snacks, Healthy Binge was founded by Karan and Pranav Korke. The products are made from healthy ingredients, 0% cholesterol, no trans-fats, gluten-free, 100% vegetarian, no maida, and no palm oil, and are 100% baked. With their launch in 2021, they have 56L in a lifetime and 11L in last month’s sales. They are available in retail stores in 13 cities as well as on e-commerce marketplaces.

Asking for 50L for 5%, Healthy Binge get what they seek
Founders of Healthy Binge with Sharks Aman & Peyush

Asking for an investment of 50L for 5% equity @ a 10cr valuation, the founders receive an offer from Sharks Peyush and Aman. They offer exactly what the founders were asking for, and Peyush even offers 1 crore as he is impressed by the founders. They take the deal happily with Sharks Peyush and Aman onboard their Healthy Binge team!

Freakins, The New-Age Fast-Fashion Denim Brand

Freakins approaches the tank asking for Rs. 70L for 1% equity!
Credit: Freakins Logo

With an entrancing entry, Freakins barges into the tank with a whirlwind of Denim. Denim is an all-year-round product. However, the denim industry primarily caters to men. Bringing a fast-fashion apparel brand to India, Puneet Sehgal & Shaan Shah began Freakins. Freakins caters primarily to women and GenZ with new styles every week. With over 35 categories and 1500 styles of denim-focused products, they have fulfilled over 2.5L orders in the last 1.5 years. Freakins is available on the website and other e-commerce marketplaces. Although they have a net sales of 10.4 cr in FY21-22, they are currently burning money. However, with the incoming investments in this FY, they will break even.

Freakins seals a deal with Shark Vineeta
Founders of Freakins with Shark Vineeta

Asking the Sharks for an investment of 70L for 1% equity @ a 70cr valuation, Shark Vineeta offers them a conditional deal. Offering 50L for 2.5% equity @ a 20cr valuation & 20L debt @ 12% interest, Vineeta’s condition is that this investment will be a part of a bigger investment round. Sealing the deal, Freakins is on a journey to become India’s biggest fast-fashion denim apparel brand.

Previously On The Tank: From Pabiben’s Unique Designs To Improving Air Quality With Ubreathe



Rituka M

I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


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