Home-cooked meals for working professionals after a jam-packed workday are like an oasis in a desert. With a fast-paced life, and gruesome challenges surrounding time management, traditional & healthy home-cooked meals at the convenience of the consumers have become a pressing issue.
Being a sucker for home-cooked food himself, and obsessed with the idea of not compromising on it, Yatin Varachhia, an IISc alumnus, recognized this problem and started innovating for a product that would solve this widespread problem among millennials across the globe. With a vision to automate the complete cooking process, Yatin began building prototypes that dispense spices & ingredients.
Founded in 2018, with Pranav Raval and Amit Kumar Gupta as co-founders, the first prototype had a separate sauce/paste dispenser with a two-level ingredient dispenser. With Potato fry as its first dish, Euphotic labs have come a long way, with their invention of Nosh, an AI-powered robot with a box for ingredients and an AI-programmed camera embedded to aid in the process of cooking. Nosh allows users to pre-plan their meals, order groceries in-app from the automated grocery list and cook any dish, track calories, build new recipes and customize their dishes to their liking.
After three years of intensive R&D, Nosh, the automated cooking robot has a pan & stirrer, chimney filter, water & oil container, spice, and ingredient tray. Controlled by IoT, Nosh live-streams the food preparation with a cooking capacity of 4 and autonomously cooks more than 200 one-pot recipes with a tap of your phone.
After multiple beta tests, Nosh has begun to take pre-orders which places the product between Rs. 40,000 – Rs. 50,000 in India, and $699 – $1299 in the US. With an initial investment of Rs. 5,00,000, the Bangalore-based startup has raised Rs. 25L from friends & family, and Rs. 40L from the Society for Innovation and Entrepreneurship (SINE), IIT Bombay. The company aims to initially disrupt the Indian & US market and then expand into other geographies such as the UK, Australia, and Singapore.
Deep-tech hasn’t evolved in the Indian B2C cooking ecosystem, and Euphotic aims to become a category leader in this unexplored market. Pre-order your own Nosh today, and experience the unique blend of technology with the taste of traditional dishes.
