Snackishq.com – Marketplace for everything delicious!2 years ago Saritha Keshamoni
Snackishq.com is a curated marketplace for everything delicious ranging from traditional sweets, savouries, cakes, brownies, fudges, fine-desserts, home-made chocolates and much more. They help consumers discover and shop for hand-picked interesting food products within their city and also from across the country. In doing so, they enable both traditional and new-age food entrepreneurs access & acquire new consumer markets hitherto untapped.
Founded by Saravanan Mohanasundaram & Keerthana Indukuri in 2015 as a subscription-only platform to test the waters, they have come a long way in establishing themselves as one of the leading marketplaces for gourmet & speciality food products in the country. In this short span of time, this interesting Hyderabad based startup has served and won the hearts of many loyal customers across the country for the quality of their products including the likes of Bollywood singer Sunidhi Chauhan and her crew.
“Quality of the products is of paramount importance to us and we are really not here to flood our customers with mindless options. Every product on our marketplace is carefully curated by our team of food enthusiasts to ensure only the products of highest quality is listed on our platform” mentions Keerthana speaking of the USP of Snackishq.com
Snackishq.com works on a managed marketplace model where the products are shipped directly from the producer’s place to the consumer’s doorstep through renowned logistics operators. Deliveries within Hyderabad happens on the same day or next business day while most deliveries to any part of India takes anytime between 1-4 business days. They currently serve more than 18,000 pin codes across the length and breadth of the country and are looking to expand internationally in the upcoming year owing to customer demands.
Speaking of focus areas for Snackishq, Saravanan adds, “There is something really exciting happening in our country in the recent years; we see so many first-generation food producers take centre stage and produce some really spectacular products from their home kitchens or from their small outlets. These entrepreneurs come from diverse backgrounds, some even leaving their cushy corporate jobs, but if there is one thing that connects them all then it’s their passion for what they do! The passion that shows in every ounce of their product. The passion that delights their customers every single time. The passion that transforms into superlative gastronomic experiences. Where they lack is creating visibility and a viable distribution channel, and that’s where Snackishq comes into the picture to provide them with the right platform. While we love working with bigger brands, our focus is on these small time brands that make soulful products with lots of love”
The Indian food and grocery market is the world’s sixth largest, with retail contributing 70 percent of the sales. The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20 percent. With India`s existing cultural diversity and the new breed of food producers, local gourmet & speciality food is a mouthwatering consumer business opportunity and Snackishq.com is definitely well positioned to capitalize on that opportunity. Good luck to team Snackishq for many more years of deliciousness!