TruePush – A free push notification product for mobile and web3 weeks ago Saritha Keshamoni
Hyderabad based Startup, TruePush launched their free push notification service for mobile and web on Jan 9th, 2019 publicity and currently, their clients are sending 100Mn notifications every month, this happened in less than 100 days of their public launch. They got their lift up from ProductHunt and BetaList kind of platforms after which they started growing by referrals and word of mouth.
Ravi and Manoj, are co-founders for Truepush.com, they met in SLP Hyderabad chapter, they had their own startups before starting with TruePush.
They say It is 17 times cheaper to engage and upsell your existing audience than to find a new one. Given push notifications have the highest conversion rate (up to 5-10X based on Industry than emails) the tools are priced equally costly. They came up with a business model where they can give the tool for free. This not only helped them scale fast because no price barrier but also helped a lot of start bloggers and business owners to get the tool at no cost translating it to give the highest ROI for the user.
They Initially piloted a known circle, made cold calls and cold emails to get product feedback. It was a struggling period doing outbound. But once ProductHunt launch picked up, where they got 300 signups in less than a day + a lot of positive feedback, they knew they were on to something big.
TruePush.com Initially got a lot of support from Hyderabad ecosystem and they are very thankful for it. Ravi, Co-Founder of TruePush says “We got a Huge Support from Hyderabad Ecosystem right from the start. We got our Initial feedback from CIE and T-Hub Startups and they Instantly gave us a lot of Insights given their diverse perspective about different Industries and Audience.”
TruePush added Android last week so anyone with native Android apps can Integrate with them and start sending push notifications on the go. They will be releasing for IOS very soon. Manoj, who looks over the product said “ We are making our backend robust so we have Infrastructure to handle 10X capacity than currently needed. We are adding a lot of features that will be available to our clients.”
TruePush is a team of 9 with their average team age as 25 years. They may be one of the fastest growing startups looking at their current scale. If you have a Content website, E-comm or mobile App, you can sign up with Truepush.com and start sending push notifications for free. Signup now.