Category Archives: Uncategorized

Meet The Founder – Srinivas Madhavam, VDeliver

25

Srinivas Madhavam’s disruptive idea with Vdeliver is to emerge as the all-rounder logistics company that takes care of your deliveries from anything to everything. VDeliver is India’s first point to point logistics company and one of the top 25 logistics […]

Read More

Indulge Your Dessert Experience

25

Sweet cravings are one of those cravings which cannot be ignored, even if you had to. Sometimes, you just need that one delicious bite to soothe your inner soul. Indulge by InnerChef is bringing good news among the dessert-lovers in the […]

Read More

Entrepreneurship lessons to learn from Richard Branson

25

“You don’t learn to walk by following rules. You learn by doing, and by falling over.” is one of my favourite quotes and was quoted by none other than Richard Branson. The founder of Virgin group, an investor and a philanthropist, […]

Read More

Recognizing Design – HYSEA Awards, 2016

25

In another news of the HYSEA award ceremony, we saw the arts & design making a space of impact amongst its fellow brothers in the HYSEA Design Summit, 2016. Design has been in the forefront of branding and over the […]

Read More

Creating ripples with real time marketing

25

Real time marketing is the most effective form of communication today. It allows you to hog the limelight just instantly without much efforts. All you have to do is keep an eye on the current topics and trends and create […]

Read More

Why does an organization need exit interviews?

25

Employees come and employees go. But when there are many employees quitting in quick succession and the attrition graph is seen going up, it is time to worry. Exit interviews are held by every organization to ascertain the reason why […]

Read More

When a Digital Marketeer Ran an Offline Ad

25

I have been a digital marketing native, so when I took over marketing at PurpleTalk five years back, digital was definitely the first choice. Since then we have used almost every digital channel and except for few experiments gone awry, […]

Read More

Branding & Marketing for Startups

25

Ever contemplated the difference between branding & marketing? As a business owner what should you focus on; branding or marketing? “Branding is the being. Marketing is the doing.” While branding is the promise you are making to your customers, marketing […]

Read More

6 things to do when a startup fails

25

“If you are not prepared to be wrong, you’ll never come up with anything original” –  Ken Robinson It is quite normal if you have faced rejections or have experienced failure.  In fact, failing is good; failing and adapting from […]

Read More

Food on track by Indian Railways – another opportunity for startups

25

Indian Railways has been and will be a monopoly player in the railways industry. Having said so, since we have only one player it is quite obvious that they will have their own norms and all the customers will have […]

Read More