Game On!-It’s NASSCOM GDC Time Again

The shaky steps of yore has steadily turned into rapid, confident strides as far as the Indian gaming industry is concerned. With each passing year, the Indian gaming scene welcomes newer studios specializing in various genres of gaming and a host of new titles which showcase them at the best of their creativity. The casual […]

Eyes to the U.S. – PR Boot Camp

PR is very important for your startup because it bring in a personal touch to your messages as it reaches to the target audience directly via the intermediaries that you hire as the PR of your firm. In fact, you can also measure the effect of using an intermediary as a tool, unlike lack of […]

Ageless brands: Fact or myth?

We never know what, when or how a brand gets affected. Sometimes it is mere packaging, or branding, or an advertisement which couldn”t touch the hearts of the consumer or sometimes it is just nothing at all. There are sad stories of huge brands which fall down and never grow back as before despite all […]