5 tips how to use the concept of Neuromarketing

Neuromarketing is a marketing strategy where the team understands how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her analysis of how to conduct the marketing plan. We have covered Neuromarketing”s basics in our previous article. […]

BioAsia 2017 health startup showcase

There is an increasing pressure to reduce healthcare costs globally, emerging markets particularly India is gaining further prominence with its scientific and tech talent pool, contract research and manufacturing activities, process reengineering and innovative R&D capabilities serving as key enablers. Under this backdrop, the 13th BioAsia 2016 had its focus on connecting the dots to […]