All 6 angels on Nenu Superwoman invest in ‘Zithara’

Consumers are the backbone of businesses, and maintaining customer relationships is an excellent way to ensure maximum engagement, increase sales, and enhance overall business performance. Zithara’s CRM solution streamlines and enhances customer engagement across various communication channels. With a strong dedication to helping businesses build lasting relationships with their customers – Zithara focuses on delivering a seamless and personalized experience.

Founded by Sridevi Reddy, Zithara is an omnichannel customer engagement platform and a decentralized Rewards App built on UPI and powered by AI. It significantly contributes to driving customer acquisition and engagement across various businesses. Moreover, it is backed by strategic investors like SRIX and WE HUB, and AHA.

Zithara’s Founder Backed by All Angels’

Appearing on Aha’s Nenu Superwoman, Zithara pitched to the angels for an investment of Rs. 80L for 2% equity. With all the angels thoroughly interested in investing in Ms. Sridevi’s company, they offer a deal recognizing her unwavering drive and potential. All the angels join forces to offer Rs. 60L for 6% equity and Ms. Sridevi of Zithara accepts this offer.

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Recognizing the value loyalty programs hold in customer engagement, Zithara first rolled out the ‘Zithara UPI QR’, a Bharat decentralized loyalty program that is free of cost and requires zero integration. This opens up the market of utilizing loyalty programs even for Medium to Small businesses; thereby allowing every Indian merchant to run the app directly from their smartphones.

How Does Zithara Work?

A retention mechanism is at the heart of every loyalty program, such as a discount or reward points, and keeps bringing the customer back to the business. Small merchants lack both the profit margin to run heavy discounts; and the digital infrastructure to distribute the said offer to their customers. Zithara solves this with a Simple UPI QR. Merchants keep a Zithara UPI QR at their billing counter; and when a shopper scans the QR to pay, he receives a ZiCoin Cashback. The customer can redeem the ZiCoin Cashback for offers, deals, and discounts from other merchants on the Zithara App. Either the customer can redeem it directly with the same merchant or convert these ZiCoins into vouchers to use across various merchants.

This saves the small merchant’s already razor-thin profit margin, as he now gives ZiCoins instead of discounts. Moreover, it benefit’s the shoppers as they can collect points at ANY shop with a Zithara QR, and redeem them at ANY offer they want from ANY merchant on the App. The platform even gives ZiCoins to merchants for transactions made on the Zithara QR. Additionally, the merchants can redeem these for ad space on the Zithara App.

Their 3 features that stand out – Zero-Cost, Zero-Integration, and Decentralization make Zithara stand out from other CRM software platforms. Additionally, with free QR codes on their billing counters and the ease of integration without the need for an expensive POS or software; even merchants at the smallest scale can successfully utilize the benefits of customer loyalty programs. Moreover, being Decentralized, users can redeem their loyalty points at any shop or brand on their App.

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