When a Digital Marketeer Ran an Offline Ad

I have been a digital marketing native, so when I took over marketing at PurpleTalk five years back, digital was definitely the first choice. Since then we have used almost every digital channel and except for few experiments gone awry, most of them have paid us well. Besides attending, sponsoring

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The Need for Personal Branding

The last two days of August while entire Hyderabad was abuzz with the excitement of AugustFest, I had to travel to Kolkata for some personal emergency and also to attend to a professional commitment. Kolkata, my first home town ( with more than 7 years in Hyderabad, I like to

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An Ode to Hyderabad – The Start up City

I came to Hyderabad around 6 years back taking up a job assignment with Havas Digital and never thought that I will fall in love with this city so much. While the Biryani”s and Kebabs are to blame for the initial infatuation, there”s more to it that helped me sustain

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