5 tips how to use the concept of Neuromarketing

Neuromarketing is a marketing strategy where the team understands how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her analysis of how to conduct the marketing plan. We have covered Neuromarketing”s

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BioAsia 2017 health startup showcase

There is an increasing pressure to reduce healthcare costs globally, emerging markets particularly India is gaining further prominence with its scientific and tech talent pool, contract research and manufacturing activities, process reengineering and innovative R&D capabilities serving as key enablers. Under this backdrop, the 13th BioAsia 2016 had its focus

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GST Registrations for Service Tax Registrants to close soon

If you are operating in the service providing ecosystem, add the GST registration to your TO- DO list today! The last date to register your firm for Good and Services Tax is the end of this month (31st January 2017). In September last year, Pranab Mukherjee had announced GST and

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Hackathon Challenge on Retail Optimization

Retail optimization refers to determining a perfect balance of product sales by placing products in a profitable manner. This optimization is very important and involves lots of strategic thinking behind it – how to place, what to place, why to place, till when to place? These are the important questions

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