Category: Branding

Choosing The Right Marketing Channels for Your Business

The digital marketing world can be cruel and unbelievable when you think through which methods you can use & which channels are going to work really for you. As, just like all rules in digital marketing, not every channel & methods fits with the target audience & brand. Here is

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Indulge Your Dessert Experience

Sweet cravings are one of those cravings which cannot be ignored, even if you had to. Sometimes, you just need that one delicious bite to soothe your inner soul. Indulge by InnerChef is bringing good news among the dessert-lovers in the city. InnerChef brings you first-of-its-kind hyperlocal dessert marketplace model where

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Recognizing Design – HYSEA Awards, 2016

In another news of the HYSEA award ceremony, we saw the arts & design making a space of impact amongst its fellow brothers in the HYSEA Design Summit, 2016. Design has been in the forefront of branding and over the years it has proved to be the backbone for any

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Why does an organization need exit interviews?

Employees come and employees go. But when there are many employees quitting in quick succession and the attrition graph is seen going up, it is time to worry. Exit interviews are held by every organization to ascertain the reason why employees are quitting. There could be several reasons behind it

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When a Digital Marketeer Ran an Offline Ad

I have been a digital marketing native, so when I took over marketing at PurpleTalk five years back, digital was definitely the first choice. Since then we have used almost every digital channel and except for few experiments gone awry, most of them have paid us well. Besides attending, sponsoring

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Branding & Marketing for Startups

Ever contemplated the difference between branding & marketing? As a business owner what should you focus on; branding or marketing? “Branding is the being. Marketing is the doing.” While branding is the promise you are making to your customers, marketing ensures that you attract new customers and make sure your

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