What are the Current Needs of E-commerce Software in 2017?

When a person shops online, he/she sees everything happening in a jiffy, right? Adding products, removing products from the cart, adding the total of all the items, calculating taxes if any and fulfilling the order. Who does all these things? It is the e-commerce software all needed instructions. Apparently, it may seem to be just a complicated machine that is able to do multiple things simultaneously, but for an online store, it is like oxygen and water. Almost every industry these days is making the best use of such software solutions to facilitate their work.

Let us here throw some more light on the current needs of e-commerce software for this year:

Need of Ecommerce Software in 2017

The rise of online stores has experienced a steep rise in the use of e-commerce software in almost the same pace. E-commerce software has become the ultimate solution for any industry now. Be it retail or hospitality, you just cannot seem to ignore the software. Almost every industry these days is making the best use of such software solutions to facilitate their work. A whopping 75% retail industry uses e-commerce software. Following them are business services (6%), hospitality, advertising and marketing, technology software and food and restaurants (2% each) and other industries use 9%. The figure is quite impressive and all is because of the amazing functionalities of these software.

So, here are the best reasons why e-commerce software will be needed in 2017 and also in the years to come:

• Simplifying marketing process – Ranking on top positions in the popular search engines is a vital need of the hour. If a website lags behind in this process then it will face huge difficulty in getting customers. Most of the e-commerce software has built-in SEO that allows the respective site to rank in the search engines. The popular ecommerce portals are only successful because they rank high in the search engine list and much credit goes to the ecommerce software in helping them rank high.
• Analyzing and reporting buying trends – Ecommerce software is like the engine of a car for an online retailer. It is not just about managing the orders and making it easier for customers. There are many layers to ecommerce software that makes it so important for businessmen. You will be able to see the recent trends from the buying patterns of customers. This will give an idea about what products to keep and what products to discard. Most importantly, the report and analysis is important for you to compete with other similar retailers. You can make use of the last few statistical reports to check if your marketing strategies are working or not.
• Supports multiple languages and translation – Don’t you hate it when you open a shopping website and you see that it is not in English or the language that you want? The reaction is the same for all customers. After a few seconds they get the option of translating the page to the language that they are looking for. This is also done by the ecommerce software. The website that people visit may not be built according to the language they know. That is why the option of translating the language is given so that they do not find it difficult to find the right information they are looking for.
• For flawless order management – With millions and millions of people shopping online every day, it is impossible to manage things manually without advanced e-commerce software. There is the need of multi-tasking to keep these websites working properly and without advanced technology the company will see tough time to run things in a hassle-free way. Order management is the most vital area which needs to be managed flawlessly and here come these software to play their role. The automatic order collection and order management done by these advanced software is simply superb and flawless.
• Filtering products made easier – Most of the shopping sites allows customers to filter products according to price, color, age, material and so many other things. This is one of the major reasons why ecommerce software has become so important in the recent year. It has made life easier for customers shopping online. The introduction of filters allows everyone to buy a specific brand or color or type of product they are looking for. New additions to these filters have made the ecommerce software and absolute must for every online store.
• Adding products to the cart – online shopping is just like real shopping. On the difference is the medium. When customers are shopping online, they also have a shopping cart where they put the items they want to buy and can later take out any of the item if they do not want to buy it. The “add to cart” in these stores mean that customers can keep on adding products to their cart. They would not have to place an order individually every time they want to buy something. This is another amazing quality that ecommerce software brings to the forefront. Had it not been for the software, everyone would have to buy each and everything one at a time.
• Quick distribution of products – Each and every online store gets hundreds of orders every day. To make the delivery and shipping process faster, the products are distributed in quick time. Keeping in mind of the customer’s needs, the ecommerce software helps to sort out the orders in a jiffy so that the respective salesman can dispatch the order quickly. All this is done within a few minutes and that again brings out the brilliance of the software and points out how important it is in the recent times.
• Taking care of the billing – All the orders that come across has to be billed accurately. Starting from the price of the product to the discount that the customer to additional discounts in the form of coupon or promo codes to calculating VAT to shipping and delivery charges. All these things have to be calculated within seconds and ecommerce software helps to do that. Without the software, the calculation of so many orders will go for a toss. Moreover, the customers want to see the exact amount they have to pay. There are cases when customers use specific bank debit/credit cards and they get discount offers from there also along with the offers from www.couponmama.co.in. So, everything is done in a duration of just a few milliseconds within the software and that makes it all the more valuable and worthy to the online store.
• Making payment gateways easier – Different customers want to pay according to their convenience. This may have created confusion, but with ecommerce software, everything has been resolved to perfection. Customers now have the option to pay cash on delivery, through debit and credit cards and various mobile wallets. Moreover, payments can be made from anywhere and everywhere. In fact, every online store has a secured platform that ensures the information provided by the customer will not be shared in public or misused for any other reason.
• Managing taxes and shipping details – Shipping the product to the buyer safely and securely within the specified time frame is another vital responsibility of the ecommerce portals. Hence, identifying the products that will be shipped to the buyer through a specific shipment needs accurate information and high-end calculation. With the increase in online deals like the ones on SaveMyPocket and success of online stores, e-commerce software are extremely important because these will help in maintaining the tax details accurately and will incorporate the correct shipping information too.
• Cancellation and refunds made easy – There are times when customers buy products online and when the items are delivered the seal is either broken or the product itself has some kind of dispute. Why would a customer accept such an item? That is the reason why ecommerce software also has options for refunds. Most importantly, if customers do not feel the need for the product anymore, they can cancel their order too. Making the cancellation and refund process easier is something that ecommerce software has done perfectly and that has made it vital for any online store. Easy cancellation procedures and refunds will make any customer happy and that is exactly the motto of ecommerce websites.
• Improving customer experience – Be it hospitality or retail or advertising, in any of the areas if people are not able to find what they need on the ecommerce site, suppose the CouponDekho and other similar things right away, then their experience will not be good at all and they will move on to a different site. To avoid such mishaps, ecommerce software is a must as it makes sure that the website management is up to the mark and it is easy for the user to find things without browsing much through the portal.
• Better communication with customers – Most of the sites that use ecommerce software have the option of live chat. Alternatively, there are sites that allow customers to get in touch with the customer care team immediately. This makes sure that the customer does not have any bad experience while shopping or interacting with the customer care executive. With live chat, customers can directly ask about their queries instead of having to wait in the queue to get their call connection. In addition to the convenience of communication, ecommerce software has also made sure that no customer feels left out while shopping. That is why almost 89% users have praised the efforts of ecommerce software for online shopping and marketing.

All said and done, e-commerce software is here to rule. It is not just about the year 2017, but beyond that. As more and more companies are indulging in online sale, the need for e-commerce software is increasing like the need for natural resources. These have become the ultimate software or in other words, the vital tools to ensure the success of any online store. So, the stage is set for the competition amongst online retailers. All that has to be done is to use the advanced ecommerce software for making the site performance and the user-experience better.

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