Category: ecommerce Start-Ups

THE GLAMOROUS IPO PROPOSAL OF NYKAA

Several e-commerce platforms have been launched in India, but one name has stayed and made a commercial name for it. Nykaa, founded by Falguni Nayar in 2012, was launched as an e-commerce portal for a curated range of beauty and wellness products. With a void yearning for a platform that

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SKINKRAFT- BREAKING OUT THE GENRIC SKIN CARE REGIME

When it comes to skincare, the principle of “one size fits all” that”s employed by mass-producing conglomerates which utilize generic formulations is absurd, because every person has a unique skin texture. The only other option available is the trial-and-error process, which inevitably frustrates the consumers. In 2018, Chaitanya Nallan (CEO),

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BIKAYI

BIKAYI- ENABLING SMB TO BLITZ THE E-COMMERCE MARKET

Shopify is a term almost synonymous to an e-commerce platform, whenever you think of one. Its market dominance across the globe is far-reaching, but in India, with widely spread small and medium-sized enterprises operating at smaller scales, Shopify as a platform was impractical. This pain point was witnessed by Sonakshi

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