Category: Experts Speak

Content marketing – 2

This post is the second in our series of posts on ‘What is Content Marketing?’ by Nischala. The first post which describes the exact content marketing equation can be viewed here. Do you know what is Content? Dig-up your inventory to understand what is Content. If you list blogs and

Read More »

The art of being a good team player

Steve Jobs once said, Great things in business are never done by one person. They are done by a team of people. There are lot of quotes and statements quoted by great leaders on teams, and their importance. Since ages, people have known th e fact that a person can

Read More »

What is content marketing?

This post is the first in the series of four detailed posts on content marketing by Nischala, a content marketing expert.   As much as it is a promising solution, content marketing is also a jargon in itself for those of you who haven”t been able diagnose the problems that

Read More »

Evaluating your startup idea

  Chris Guillebeau in his book $100 startup says that a good test of an idea is its measure on a scale of 5 on the following 4 parameters: 1. Impact What is the impact of your idea on the overall scheme of things? Are you, to quote Steve Jobs,

Read More »

Keka HR solutions – The name says it all!!!

Amongst the colloquial world of Telugu speaking people, Keka is word that redefines awesome. It”s a word that is used as an expression, as a statement, as an approval. And thus inspiring this new Hyderabad based start-up to name their venture as Keka HR. Keka HR aims at providing a

Read More »