NumberMall, Hyderabad-based payment gateway company providing ticketing, payments and e-commerce services, has acquired Delhi-based analytics firm, BankSmarts Solutions, for an undisclosed amount.
The acquisition will enable the parent company to enhance its analytics ability, customer reach and merchant offers. NumberMall was started with the vision to empower small merchants with technology.
NumberMall was started in the year 2012 by Kiran Gali with the aim to provide an all-in-one mobile recharge platform. It soon added to its hat, services like DTH, bus tickets, deals, load wallet, money transfer, e-commerce, among other things. Shashi Reddy, who guides NumberMall on strategic partnerships, invested in the business $1 million in 2015. NumberMall claims to have provided services to over 30 million customers through its 16,000 touchpoints.
BankSmarts Solutions was founded by Subinder Khurana in 2013 to enable marketers reach their customers through solutions that include proprietary intellectual property, work on streaming big data, and leverage predictive analytics, operations research, and machine learning.
In an interview to a website, Khurana said that analytics will play a larger role in providing value for customers and the company is looking forward to working closely with NumberMall to provide smooth transition and quick transactions.
