In an era where healthy eating is more than just a trend—it’s a lifestyle—brands that offer nutritious, organic food options are gaining significant traction. One such brand, Kiwi Kisan Window, is making waves with its commitment to promoting wellness while supporting Indian farmers. With a range of delectable, nutrient-packed products and a deep-rooted dedication to sustainability, Kiwi Kisan Window is a breath of fresh air for health-conscious consumers.
A Brand Born from Passion and Purpose
Founded by Nnupur Agarwal and Abhinav Ahluwalia, Kiwi Kisan Window is a vibrant Dehradun-based company that offers a unique mix of Indian food staples. From the deliciously tangy thepla, mukhwas, and aam aachar, to the crunchy dehydrated coconut chips and wholesome pulses, the brand’s offerings cater to a variety of tastes and dietary preferences. But what sets Kiwi Kisan Window apart is its unwavering focus on supporting local farmers and promoting sustainable farming practices.
Nupur and Abhinav’s journey is as inspiring as their brand. Having met at activist meet-ups, they soon realized that they shared a passion for promoting organic, healthy food choices. Their vision was clear: to offer Indian consumers the very best of wholesome, local ingredients while supporting the farmers behind them.
“We want to bring the unique flavors of India to every table and do it in a way that supports both health and the environment,” shared Nupur and Abhinav. Their mission, “Bharat ki khoj khane se,” speaks to their deep commitment to not only nourishing bodies but also nurturing the soil and communities that provide these foods.
A Growing Presence in the Market
Since its inception, Kiwi Kisan Window has gained significant traction. With over 3 lakh orders fulfilled through its 8 retail stores and website, the brand is quickly becoming a household name for those seeking wholesome, organic food. Projected sales for 2024 are nearing an impressive Rs 10 crore, and the founders are inspired by global success stories like Trader Joe’s, having visited 20 of their outlets for insights into their business model.
While inspired by Trader Joe’s, which thrives solely with offline stores, Nupur and Abhinav see the potential in expanding online. They explained that the goal is to meet customers where they are, citing industry giants like Patanjali and Organic India as key competitors.
Shark Tank India Pitch: A Game-Changing Offer
Kiwi Kisan Window’s appearance on Shark Tank India was nothing short of exciting. As the founders laid out their vision and shared their growth story, the Sharks were quick to take notice. Despite strong interest, Vineeta Singh and Ritesh Agarwal decided to step back from the deal, each with their reasons.
Aman Gupta, however, saw the potential in the brand and offered Rs 50 lakh for 2% equity, with a 2% royalty until he recouped double his investment. Not to be left behind, Azhar Iqubal joined forces with Aman, proposing to collaborate on the deal.
But the real twist came from Kunal Shah, a Shark who rarely makes offers. In a move that surprised everyone, Kunal proposed Rs 1.5 crore for a 10% equity stake, shaking up the entire pitch. His bold offer forced Aman and Azhar to rethink their strategy, ultimately removing the royalty clause from their deal in order to remain competitive.
The founders, energized by the interest and attention, countered with a request for Rs 2.5 crore at a valuation of Rs 30 crore. Kunal, who had originally planned to reduce the valuation to Rs 20 crore, graciously accepted the founders’ terms, emphasizing respect for fellow entrepreneurs.
In the end, the deal was sealed with a generous Rs 2.5 crore investment for a 10% stake—five times the initial ask. The founders walked away not just with funding, but with the backing of some of India’s most influential investors.
The Road Ahead for Kiwi Kisan Window
With Kunal Shah’s support and an influx of funding, Kiwi Kisan Window is ready to take the next big leap. The brand plans to expand its reach, enhance its product offerings, and continue supporting sustainable farming. By focusing on offering unique, healthy, and organic food options, they’re set to redefine the way we approach food in India.
With a strong foundation, a clear vision, and the backing of prominent investors, Kiwi Kisan Window is positioned for long-term success in the rapidly growing wellness food sector. This brand is proof that when passion meets purpose, success is not just a possibility—it’s inevitable.
Conclusion: The Future is Bright for Kiwi Kisan Window
Kiwi Kisan Window is more than just a brand; it’s a movement. A movement toward healthier eating, a stronger connection to our roots, and a commitment to sustainability. As the demand for organic, locally sourced products continues to rise, Kiwi Kisan Window is well on its way to becoming a leader in the Indian food industry, offering both wellness and taste in every bite. With its recent Shark Tank success and the powerful backing of its investors, the future looks incredibly bright for this innovative and impactful brand.
