Category: Startups

What is content marketing?

This post is the first in the series of four detailed posts on content marketing by Nischala, a content marketing expert.   As much as it is a promising solution, content marketing is also a jargon in itself for those of you who haven”t been able diagnose the problems that

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Evaluating your startup idea

  Chris Guillebeau in his book $100 startup says that a good test of an idea is its measure on a scale of 5 on the following 4 parameters: 1. Impact What is the impact of your idea on the overall scheme of things? Are you, to quote Steve Jobs,

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The Startup Growth Masterclass

Growth metrics are very important to track and analyse strategic planning activities in a startup and these metrics need to evolve with time to suit the startups goals and vision at all levels. Different startups need to usedifefrent mechanisms depending on their product, goal and the segment they are targeting.

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WeMakeScholars – an ultimate guide for scholarships

Today, with the world growing at a blistering pace and the people coming close with cut throat competition in every sector, each one of us aspires to be among the top. Well, carrying these aspirations in mind, and a goal to achieve something big in life, everyday thousands of students

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Keka HR solutions – The name says it all!!!

Amongst the colloquial world of Telugu speaking people, Keka is word that redefines awesome. It”s a word that is used as an expression, as a statement, as an approval. And thus inspiring this new Hyderabad based start-up to name their venture as Keka HR. Keka HR aims at providing a

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Price Bureau – the awesome price negotiator

I want a car that will last 10 years or longer because I totally hate the process of researching, shopping for a new car, and then haggling for the price. I wish I could just snap my fingers and my car is there. Have you ever felt like that before?

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