“Luxury bags make your life more pleasant, make you dream, give you confidence, and show your neighbors you are doing well.” – Karl Lagerfeld.

While Karl Lagerfeld (Creative Director for Chanel and Fendi) has a lot of quotes to his credit, this one perhaps struck a chord with Swati Panchadhar, Founder of ‘Zizelle.’ What is Zizelle, you ask? In their own words, “Zizelle is the Dernier-cri in the world of bag fashion!” Simply put, Zizelle offers a collection of statement bags, that provide the much needed ‘ZiZ’ in your life. 

“I honestly believe that a bag, completes the look for any woman – it could be the work look, a dinner look, or an airport look. Accessorizing with the right handbag adds all the ZiZ.” says Swati. Being a fashion enthusiast herself, she saw the opportunity in this space and started Zizelle in April 2015.

  Zizelle is a marketplace for statement handbags from across the world. Swati and her team scouts for unique      designers and niche manufacturers, thus ensuring her customers have a one-of-a-kind selection to choose from.  The business is three tiered:

• eCommerce. The simple transaction of buying handbags from the Zizelle catalogue..
• Services: Zizelle offers Wedding services by pairing all of your wedding outfits with matching handbags. This is exciting stuff, because they’ll also match the outfits of everybody in your trousseau. Taking this service one step back, Zizelle does customised bags for your bridal shower!
• The third aspect is the B2B, where niche designers can sell their products directly on Zizelle’s website.

At the moment, Zizelle is bootstrapped and being funded by Swati. She will however reach out for investment when the business shows the right traction and sales. You can look at their catalog on their Facebook page, Amazon India and Flipkart. Their very own website will be live in a couple of weeks.

When she’s not donning her ‘ZiZ’ cape and saving women in Hyderabad from hand bag disasters, Swati is a Sales Director for IT BFSI & Professional Services at HCL Technologies. There is however one other role that trumps all of the above. Being a super mom to a toddler! Swati juggles it all. Her secret? Working that ZiZ with the bag on her arm!

Startup Hyderabad wishes Swati and her team at Zizelle good luck. Women entrepreneurs for the win.