The strategies companies and brands adopt to engage with their existing and potential customers has seen a remarkable shift in the internet era. The ethos of mass production and product homogeneity have been replaced by pre-empting customer needs and delivering custom experiences that turn passive consumers into advocates of your
Safety and security in India is an option than necessity. Statistics say that there is one death every four minutes due to a road accident in India. In India there is 1 road accident for every minute and a person dies for every 6 minutes on Indian roads. Most accidents
P B Surya Subhash”s relentless pursuit to innovate made him do an extensive market research and being an ethical hacker himself, his obvious choice was to do something related to Information Security. His innovative mind and extensive research led to the birth of Primeauth – a cyber security service startup based out
Nobody is bothered about an institution more than its alumni said Mr. N. R. Narayana Murthy College life plays a vital role in an individual”s life. That is the phase when we learn to build relationships, to trust and to let go and prepare ourselves to stand up on our
With everything available in the virtual world today, payments have become an imperative part of the world. When we have no option, but to make online payments – majority of us hesitate keeping in mind the safety and security measures. India is more reliant on cash than almost any other
Today, we have the most convenient tools to make our shopping experience effortless – from specifications to customer feedback to ratings. But often, having so much unorganized information pose as a disadvantage than beneficial. Existing online consumer reviews are unstructured and unsystematic in nature, making interpretation of these reviews an