The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow. -Seth Godin, Tribes: We Need You to Lead Us When in a startup, there are several things on your plate while growing your company. You have a service/product
Almost a year ago, the news flooded with the news of Facebook acquiring Instagram for $1 Billion. With this acquisition came a lot of mixed response – few though it was waste as Facebook was large enough to survive alone. Lot of companies also preferred Facebook as the
Blogging is an art. If done correctly, regularly and with interest it is the best way to make your business more known to your customers. A powerful blog is a way to show your grip on the product/service and it helps you position yourself better in the market. A well
Ever contemplated the difference between branding & marketing? As a business owner what should you focus on; branding or marketing? “Branding is the being. Marketing is the doing.” While branding is the promise you are making to your customers, marketing ensures that you attract new customers and make sure your
In our series of posts on email marketing, we wrote about why startups should look at email marketing as an effective marketing medium and how they can optimise their email campaigns. If you missed that post click here to read it now. Today email marketing has taken a major leap
Digital Marketing has become an integral part of all marketing campaigns. Organizations the world over are diverting huge amounts of their annual budgets to digital marketing. As startup founders, it is imperative that we have our digital strategy in place. Last week, we wrote about why startup founders shouldn’t ignore