Customers Redeem Coupons 40% More During Diwali, Says GrabOn

Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 2016.

Diwali comes with a plethora of sale events from various e-commerce portals, big and small. Needless to say, the average Indian shopper spends big bucks on gifting during this festive season. Hyderabad based online couponing company, GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more.

Based on their internal data points and insights, they have come up with an infographic illustrating the consumer behavior in terms of coupon redemption and how it has changed over the course of the last 4 years during Diwali i.e. from 2016 to 2019.

GrabOn with a monthly subscriber base of more than 6.5 million users and 3000+ merchant partners onboard, boasts of helping India save over 300 crores in the last financial year alone. Their infographic focuses on the key segments like Travel, Recharge, Food, Electronics, Fashion while covering more. The coupon usage trend also highlights cities with most coupon redemptions. 

This infographic drives further delves into the specifics considering the biggest festival season in India. With a detailed analysis of the consumer demographics, age group, peak usage time, among other crucial insights, this Diwali based infographic puts a limelight on India’s coupon culture.

‘The e-commerce industry and the coupons space share a healthy symbiotic relationship which leads to mutual growth and success. The festive season, Diwali in particular, brings in high transactions. The Bachat Wali Diwali campaign we run during this time is also one of the contributing factors to this increase’, says Ashok Reddy, Founder & CEO, GrabOn.

According to the insights gathered:

Food Tops The List
The Food vertical seems to have enjoyed the most preference during Diwali season, with the maximum number of coupons being redeemed for the category. The percentage usage increased from 21% to 58%. This change can be attributed to cheaper Exclusive offers. Delivery aggregators like UberEats, Zomato, Swiggy, and others are taking the industry by storm.

Recharge Goes up!
The Recharge segment has seen a steady rise in coupon redemption rate, going up by 9% during Diwali 2018 when compared to Diwali 2017. The data suggests that more people prefer to look for super-saver tariff plans during the festive season.

Fashion or Electronics Are Not the Most Preferred
While most guesses would go to Fashion or Electronics for having the majority of coupon redemptions, surprisingly both of the categories combined account for 16% of the total coupon usage during Diwali 2018.

Indian Startups Doing Well
The infographic found Paytm, Ola, Zomato, BookMyShow, and Myntra leading the charge with other category merchants following suit.

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