The Brew Tribe, ‘Bask’ing in all its glory!
2 years ago Rituka MHyderabad-based start up ‘Bask Associates’ launches a first-of-its-kind, on-the-go mobile coffee shop providing affordable freshly brewed coffee!
Hyderabad-based Bask Associates launched a first-of-its-kind, fresh brew on the go. Paying an ode to sustainability, this startup has converted five Mahindra Electric ‘Treo-Zor’ three-wheelers into mobile coffee shops. The Treo Zor is an electric-three-wheeler in the cargo segment from Mumbai-based Mahindra Group. Furthering their green initiative, the startup uses minimalistic plastic biodegradable cups to serve freshly-brewed coffee. This service is pocket-friendly as it involves relatively low investment in infrastructure and operations.
‘The Brew Tribe’ serves freshly brewed coffee on the go and was launched at T-Hub on Monday (7th Feb 2022). Gracing the occasion,
Jayesh Ranjan, principal secretary, I & C and IT, Government of Telangana formally launched ‘The Brew Tribe’. Moreover, T Muralidharan, chairman, FICCI, Telangana State & TMI Group; Sanjana Shah, ED, BNI, Hyderabad; MS Rao, CEO, T-Hub, and founders of Bask Associates Sampath Samudrala, Sanjuwar Devalapally, Beena Sanjuwar, and Seshaphani Samudrala were also present. The CEO of WEHub, Deepthi Ravula was also present.
Serving affordable brewed coffee, the trained Baristas will brew coffee on the spot on a semi-automatic coffee machine, imported from Europe. Sharing their success, the hyderabad-based start up said that their pilot project at Gachibowli garnered over a hundred cups per day.
The menu at The Brew Tribe includes freshly brewed drip coffee, black coffee, Coffee Latte, and Irish Coffee frappes and in the summers will offer cold coffees. Initially, the start up aims to set up carts at hubs like Madhapur, Khajaguda, KBR Park, Durgam Cheruvu, Gachibowli, and Botanical Gardens. Subsequently, the hyderabad-based start up plans to station at least 100 carts at various locations across the city by year-end.
