Branding & Marketing for Startups
8 years ago Shalini BEver contemplated the difference between branding & marketing?
As a business owner what should you focus on; branding or marketing?
“Branding is the being.
Marketing is the doing.”
While branding is the promise you are making to your customers, marketing ensures that you attract new customers and make sure your old ones keep coming back. During the first few days on any startup, the onus is on the founder/owner to plan and implement proper branding & marketing strategies. In today’s world, one doesn’t need to be equipped with an MBA or be a rocket scientist to do it. There is also no one size fits all solution to this and as a business owner, it is extremely essential that one understands the difference between branding & marketing  and then use them together effectively to drive the business.
To help startup owners understand the difference and how they work together, StartupHyderabad.com in collaboration with Co.Lab.Orate, a co-working space , is organising a talk on ‘ Branding & Marketing for Startups’ with sessions by amazing speakers.
Agenda:
3:30 PM – 4:00 PM – Networking & High Tea
4:00 PM – 5:00 PM – Branding for Startups by Rajive Dhavan
5:00 PM – 6:00 PM – Marketing Hacks for Startups by Saptarshi Roy Chaudhury
Speakers:
Rajive Dhavan
Rajive is an Entrepreneur by profession, a creative writer and a self-confessed foodie, who loves to capture all the drama behind the culinary art. Being actively involved in steering and heading the creative process, he is backed up with a Degree in Journalism. Heading a renowned Media House – What’s In a Name Creatives – he loves to influence the way brands flirt with their audiences. An optimist, who believes that there’s always a good idea in a pile of stupid ones!ÂÂÂ
He is the founder of three successful ventures – What’s In a Name Creatives, Namesake Productions & Just Flaunt Salon. A firm believer in the teachings of failure, he witnessed failure pretty early in life.
And in 2015, he released his first book on startups and entrepreneurship. It’s called STFU – Start The F Up!
Saptarshi Roy Chaudhury
Saptarshi is a digital marketing professional with over 13 years of experience in the Internet marketing industry.While Search marketing ( both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc.
He is currently working as VP – Marketing for PurpleTalk, Inc., and also heads the mobile app User Acquisition practice for [x]cube labs
Specialties: SEO , Paid Search ( PPC), Content Marketing, Google Adwords Certified Professional
Join us and learn some marketing hacks! Please note that prior registration is required and you can book your tickets here.
