Seniority and the Indian School of Design and Innovation Collaborate to Inspire Design Innovations in Senior Care - Start-Up Hyderabad
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Seniority and the Indian School of Design and Innovation Collaborate to Inspire Design Innovations in Senior Care

 7 months ago    

On International Day of Older Persons, Seniority – India’s largest retail destination and e-commerce portal for senior citizens and the Indian School of Design and Innovation (ISDI) announce the launch of ‘DISC – Design Innovations for Senior Care’.

On International Day of Older Persons, Seniority – India’s largest retail destination and e-commerce portal for senior citizens and the Indian School of Design and Innovation (ISDI) announce the launch of ‘DISC – Design Innovations for Senior Care’. DISC has been formed to reshape the narrative around ‘Age’ to reflect the reality of self-sufficient, enabled and empowered senior citizens. It calls upon the shapers of today’s products, services and technologies to re-engage with the demographic to evolve and refresh their perspectives about this new and previously unrecognized consumer category.

The DISC Challenge, the first of its kind in India – targets aspiring design students to create solutions that align with the narrative of seniors today, recognizing their evolving needs for solutions that are reflective of their contexts and realities. The challenge is unique and features a number of entry categories like leisure, technology, entertainment, enhanced services and better living, thus capturing a more holistic design field for seniors, beyond the traditional perspectives of debilitation and assistance.

DISC opens for entries on International day of older persons (October 1st), and finalists will be announced at the DISC Summit to be held at Indian School of Design and Innovation (ISDI), Mumbai in March 2019. Winners will be awarded an honorarium of ₹ 1 lakh, with two further awardees receiving ₹ 75,000 each for launching their vision

Tapan Mishra, Co-Founder of Seniority said, “Senior Citizens are a growing and integral demographic who are often stereotyped. With DISC, our endeavour is to reiterate the vision of Seniority and bring forth seamless products and experiences that ease the lives of senior citizens. We are excited to collaborate with ISDI in this association given and we look forward to rolling out the challenge across the design student fraternity and hope to cultivate this into long term association.”

“Being disruptive and futuristic is an essential part of the DICE ecosystem. It has been observed that usually new innovations and technologies are focused towards the next gen, and in this race, we lose our focus towards the senior citizens of our country. I truly believe that today, as young entrepreneurs, it is our responsibility to bring new ideas and designs that will enhance and enrich the lives of seniors in every way possible, and think beyond assisted living or basic products and services. We are happy to partner Seniority on this initiative and look forward to making a difference through a long-term association,” said Radha Kapoor Khanna, Founder and Executive Director of ISDI and DICE Districts.

Below are some of the key dates for the challenge:

October 1, 2018: Registration opens
December 31st, 2018: Submission Deadline
February 2019: Announcement of finalists
March 2019: DISC Summit featuring finalist presentations, design forum, and awards ceremony
For more details, please visit
About Seniority

Seniority, an RPG Group Company is India’s largest shopping destination for senior citizens. With a curated product portfolio of over 4000 products ranging from medical to lifestyle, the company aims to provide a seamless experience through its online website and its retail store, focusing on making everyday lives easier for senior citizens. To meet the touch and feel need of this demographic before they buy a product; the company opened its first store in Pune, India with an expansive experience zone spread over 2,000 square feet. The company services 19,000 pin codes across India and has multiple payment options available – cash on delivery, card payment, net banking etc. with no delivery charges. The slick and clutter-free user interface makes shopping a convenient and hassle-free experience for all, including seniors.

As of August 2018, Seniority has over 1.5 lakh customers across India and will continue its community building efforts throughout the other cities in India. With the brand ethos as ‘Live Evergreen’, Seniority aims to resonate with and propagate the senior citizens of today who are independent and empowered in their own right. For more details please visit:

About DICE Districts & ISDI

DICE Districts is a platform that promotes innovations in India. It is India’s first Innovation & Entrepreneurship ecosystem that nurtures talent with new age skills and disruptive ideas, who will be the game changers of tomorrow’s creative economy. It also includes 4 new-age schools including the Indian School of Design and Innovation with Parsons, NY; the Indian School of Communication with WPP PLC; the Indian School of Media & Entrepreneurship with Babson School; and the DICE School of Hospitality, focusing on new age talent creation as well as around 7 accelerators ranging from Fintech to Health & Wellness, Design and Culinary Arts. It also comprises of Design Innovation & Digital Technology Experience Centres as well as a new generation club for entrepreneurs called the A Club.

The Indian School of Design and Innovation (ISDI) has been established in collaboration with Parsons, New York in 2013. ISDI offers a series of globally benchmarked Undergraduate Programs as well as four-year intensive programs for students across the disciplines of fashion, interior, product, and communication design. ISDI is shaping creative problem solvers to address world issues using design as a central tool. While dispensing world-class entrepreneurial and design education, ISDI has been able to carve a niche in the educational space to be disruptive, futuristic and a creative change-maker. For more details please visit:



Saritha Keshamoni

Foodie, Hyderabadi, Music lover,Designer by Interest, s/w Engineer by Profession, Entrepreneur in Making, Cricket buff, Telanganite


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