SKINKRAFT- BREAKING OUT THE GENRIC SKIN CARE REGIME

When it comes to skincare, the principle of ‘one size fits all’ that’s employed by mass-producing conglomerates which utilize generic formulations is absurd, because every person has a unique skin texture. The only other option available is the trial-and-error process, which inevitably frustrates the consumers. In 2018, Chaitanya Nallan (CEO), Veerendra Shivhare (CTO), and Sangram Simha (CMO) envisioned a customized skin care solution based on Artificial Intelligence and customer data, and SkinKraft was brought into existence. 

The SkinKraft team believes that everyone is unique in their skin, hair and wellness concerns and goals and hence, they aim to create an experience and product which is individually customized for every individual. They employ machine learning and artificial intelligence, and are the first cosmetic product driven by data. How you may think, they use their proprietary technology, SkinID, to curate and create a hyper-personal beauty regime based on the questionnaire filled by the user. The AI platform conducts a detailed analysis into parameters from current skin problems to lifestyle habits and weather patterns, and customizes a skincare regime based on the analysis. Further, SkinKraft is strongly backed by Indian, Japanese and Taiwanese dermato-cosmetologists, pharmacists, and pharmaceutical engineers, and caters to a wide range of skin types and complexion issues. The dermatologist-approved recommended skin-care regimen kit starts at Rs. 999, and contains a cleanser, a moisturizer, and a primary skin issue-specific product. The subscription plans offered are monthly, three-monthly, or six-monthly. 

Based in Hyderabad for formulations, this startup is held by parent company IncNut Digital. IncNut houses Vedix, Stylecraze.com and Momjunction.com apart from SkinKraft. In 2020, expanding their user-base, SkinKraft forayed into the Men’s grooming market by introducing a personalized skin care range specifically curated keeping in mind the difference between the skin types of men and women. Extending into the hair care market, they have also launched a customized hair care range which is based on similar metrics of analysis by AI. SkinKraft also aims to extend into personalized immunity products by the end of this year. 

Being already profitable with a growth rate of 30-40% monthly, IncNut raised $4 million in their Series A funding round led by RPSG Ventures backed by RP-Sanjiv Goenka Group. The parent company intends to employ these funds towards strengthening and expanding R&D labs as well as developing it’s AI-driven data technology. The Indian cosmetics industry is expected to grow approximately by $20 billion by 2025, according to a report by Redseer Consulting, and SkinKraft is focused on securing a strong foothold in the personalized and data-driven skincare industry. 

For more information and your own personalized skin and hair care products, visit SkinKraft and explore the customization for yourself!