MediaMint Secures Strategic Growth Investment From Everstone Capital and Recognize

MediaMint, an emerging leader in the digital advertising space, is in the news again! Taking on its first institutional capital, MediaMint has secured a significant strategic investment from Recognize and Everstone Capital. This investment comes at a time to help accelerate the company’s roadmap as it continues to serve leading digital marketing platforms, publishers, and agencies around the world. This investment has been solely led and advised by DC Advisory.

With over 2000 employees spanning San Francisco, New York, Hyderabad, and Krakow; MediaMint is well-positioned to deliver operational digital marketing excellence to established and growing global companies. With the digital marketing space projected to grow by 13% per year, currently, its valuation stands at $670bn in 2030. The rapid increase in people creating and consuming digital content and enhanced data capabilities available to businesses and consumers are the main driving forces for this incremental growth. MediaMint enables businesses to lower their operational spend on setting up ad platforms, running operations, creative services, and customer services.

“MediaMint has built a strong foundation focused on delivering high-value outcomes through process excellence and deep domain expertise for our global base of digital marketing clients;” said Aditya Vuchi, CEO and co-founder of MediaMint. “Working with Everstone and Recognize will enable us to enhance our global infrastructure to better service our clients with on-shore account management, incremental global delivery centers, and an expanded solution set.”

Speaking on the strategic investment, Everstone Capital’s Vice Chairman, Avnish Mehra says, “MediaMint is a leader in transforming the digital advertising workflows of the largest advertising platforms, publishers, and agencies in the world. We look forward to working with the exceptional team at MediaMint to build on their strong base and assist in their next phase of growth; which will include significant global expansion as well as enhancing service line capabilities.”

Further, David Wasserman, Co-Founder and Managing Partner at Recognize says, “MediaMint is the ideal technology-enabled services company we look for at Recognize. With its deep domain knowledge and history of delivery excellence, MediaMint is uniquely positioned to capture the wave of digital advertising growth over the next decade.”

As part of the investment process, Rajeev Butani will be joining as the Executive Chairman of MediaMint. Previously the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group globally; and also a part of Accenture’s Global Leadership Committee, Rajeev Butani is set to lead MediaMint on its journey toward immeasurable success.

About MediaMint

MediaMint is the advertising operations partner for some of the leading media and technology companies worldwide. Founded in 2010 by Aditya Vuchi and Neelima Marupuru and led by veterans in the space, the company has leveraged its deep expertise to help its clients scale business operations globally. For more information, visit www.mediamint.com.

Also Read Brightcom Group Acquires, MediaMint, A Digital Marketing Operations Company for 566 Crores

About Everstone Capital

Singapore-headquartered Everstone Capital, the private equity arm of the Everstone Group; is a global firm committed to driving economic growth and creating sustainable value. With seven offices globally (Singapore, Mumbai, Delhi, Gurgaon, New York, Dubai, and Mauritius); Everstone Capital focuses on the mid-market with a control mindset and growth bias; comprising best-of-breed investing, operations, and strategic resources with significant experience and skills. For more information, visit www.everstonecapital.com and LinkedIn.

About Recognize

Recognize is a technology investment platform exclusively focused on the technology services industry. The firm provides operational expertise, industry insights, and strategic capital to innovative companies in this sector. To learn more, visit www.recognize.com.

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