Apalya Technologies announces two key new leadership appointments

Apalya Technologies, the pioneer of mobile TV in Asia, announced today the appointment of Deepa Gupta Kulshrestha as Vice President and Head of Sales and Bharat Prem as Vice President – Global Sales. Both advanced markets like the US and Europe as well as markets such as Africa, Middle East and South-East Asia are highly influenced by the rising trend of cord cutting and increasing penetration of smart devices, presenting huge opportunities for OTT players. Global Online TV episode and movie revenues for 138 countries is expected to touch $83 billion in 2022; more than double the $37 recorded billion in 2016. The Global OTT TV & Video Forecasts report estimates that $9 billion will be added in 2017 alone.

Deepa will lead the business development efforts and set strategic direction for Sales while Bharat will drive global sales of myplex OTT platform in the Telco / Broadcast / Pay TV sections of the media spectrum.

Vamshi Reddy, CEO of Apalya said, “I am delighted to welcome Deepa and Bharat to Apalya. Both are highly effective, accomplished leaders with proven track records of growing a business into a global leading brand. Their end-to-end understanding of the media ecosystem and adaptive approach towards new businesses will help catalyze our goals of accelerated growth”

Prior to joining Apalya, Deepa worked with Ericsson where she headed the Media vertical & Media delivery and also set up the Partner Program. Her 24 years of experience encompasses various roles such as Sales Lead in Redback, Head of Sales Operations for SAARC in UTStarcom Inc, and Project Manager in Nokia.

In a career spanning 22 years in media and broadcast, Bharat has led various Global Sales functions. Bharat has worked in the Media & Broadcast industry with the likes of France Telecom (GlobeCast) & Ericsson in the last 14 years. Prior to this, he was working in the IT & E-commerce space with the likes of Wipro & Commerce One (US).

 About Apalya Technologies:

Apalya started with a vision to deliver content across digital devices back in 2005. The reach of TV content was limited to television back then and smartphones were still a rarity. Sensing this opportunity to bring together the content owners, mobile telcos and end users, Apalya started with Mobile TV and has grown to serve every major telco in South Asia and the Middle East with 100mn+ subscribers.

Since 2015, the focus was on building and deploying Apalya’s proprietary OTT platform – myplex. myplex powers more than 30+ brands across telecom and broadcast domain’s establish their global OTT presence with an unprecedented rollout across multi-device & multi ecosystems with complex billing and packaging solutions. myplex started its journey hosting a global football event for Bakrie telecom, Indonesia and has grown to build OTT platforms for an Indian telecom major – Vodafone (Vodafone play) & one of Asia’s largest broadcaster – Sun TV Network (SunNxt).

Apalya’s unique blend of robust technological capabilities, agile deployments and content understanding combined with their decade-long experience helps brands achieve the right balance between value-pricing, a scalable approach, partnering on effective strategies on content and customer acquisition and retention.

For further details, please visit: http://apalya.com/

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