Arata: Pioneering Natural Haircare in India

In the bustling landscape of haircare, Arata sets itself apart as a pioneering force, meticulously crafting a wide array of products from purely natural ingredients. Founded by visionaries Dhruv Bhasin and Dhruv Madhok, Arata has embarked on a mission to transform the industry by harnessing the potent powers of nature.

Commitment to Natural Ingredients and Diverse Hair Needs

Arata’s comprehensive product range is designed to cater to various hair types, including curly, frizzy, and short styles. The brand is driven by a commitment to quality and a dedication to becoming the leading high-performance haircare brand in India. Arata’s promise is to deliver effective haircare solutions without ever compromising on the integrity of its natural components.

Showcased Success on Shark Tank India

Arata’s strategic approach and commitment to sustainability were prominently featured on Shark Tank India Season 3, where founders Dhruv Bhasin and Dhruv Madhok engaged the audience with a creative skit highlighting their innovative use of natural ingredients. Their compelling presentation resonated with viewers, contributing to a rapidly growing customer base that now exceeds 8 lakh individuals.

During their Shark Tank pitch, Arata stood out not only for its ethical approach but also for its solid business model, asking for INR 1 crore in exchange for a 1.25% equity stake, valuing the company at INR 80 crore. The pitch piqued the interest of Sharks Vineeta Singh and Aman Gupta, while Namita Thapar’s detailed analysis led to a strategic investment. In a defining moment for the brand, Arata successfully negotiated a deal securing INR 1 crore for a 1.33% equity stake and an additional 0.67% in Advisory Equity from Namita Thapar and Vineeta Singh.

Join the Natural Haircare Revolution with Arata

Experience the transformative effects of Arata’s natural haircare products. Embrace a blend of quality, effectiveness, and sustainability with one of India’s premier high-performance haircare brands. Whether you’re battling frizz, nurturing curls, or maintaining healthy short hair, Arata has a solution for you. Join the Arata revolution and witness the power of nature transform your haircare routine.

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