Creating ripples with real time marketing

Real time marketing is the most effective form of communication today. It allows you to hog the limelight just instantly without much efforts. All you have to do is keep an eye on the current topics and trends and create a buzz using marketing tactics to make a dent in

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Communicating effectively using mental models

Often we communicate with the limited amount of vocabulary we have. As leaders, managers and team members we are constantly trying to rally our teams, manage expectations and resolve conflicts etc etc. Each of us acquire a certain vocabulary related to technology, marketing, business development and other areas through our

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Planning a trip? Plan your budget first

Travelling is fun! Each one of us crave to see the world, explore new places, learn about various cultures, meet new people, make new friends and so on. But before you take up a trip or get on to explore a new place, plan a budget so that you do

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Thank goodness for Video conferencing

Technology has been growing at a rapid speed. With new age methods of communication, the virtual world has almost replaced the real world. However, we have moved only ahead with advancement in technology. Video conferencing has already become the most popular form of communication today. Interviews, deals, meetings, etc, all

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Building a Startup Culture That Lasts

Every startup toils at validating an idea by feverishly working towards business goals, hiring people, paying them, retaining them and getting work done. Consistent and observable patterns of behavior are created within the company just by way of things getting done. A well defined structure, processes and incentives define the

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Why does an organization need exit interviews?

Employees come and employees go. But when there are many employees quitting in quick succession and the attrition graph is seen going up, it is time to worry. Exit interviews are held by every organization to ascertain the reason why employees are quitting. There could be several reasons behind it

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