Hyderabad-based Cellestial Emobility partners with Grupo Marvelsa. First stop - Mexico, Next - The World. - Start-Up Hyderabad Hyderabad-based Cellestial Emobility partners with Grupo Marvelsa.
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Hyderabad-based Cellestial Emobility partners with Grupo Marvelsa. First stop – Mexico, Next – The World.

 2 years ago    

TII acquired hyderabad-based Cellestial Emobility partners with Grupo Marvelsa, in an attempt to sustainably tractor its way across the world.

Farming is a cumbersome process, which involves human labor as well as traditional equipments. Traditional tractors are powered either by diesel or gasoline, which emits plenty of pollutants into the environment. Most of the traditional tractors need a complete engine rebuild after 600 hours of operation. Therefore, Electric Tractors are a game changer in the farming world. As the world is heading towards a sustainable environment, environmentally friendly practices need to be adopted immediately.

Sustainable energy forms a major part of our futures, which are produced using wind, sun, wastes, and animal manure. Farming forms a primary source of employment in India, and creating sustainable solutions to aid this remains key. Replacing traditional tractors with its eco-friendly and efficient counterpart helps ensure a sustainable and cost-effective solution.

Celestial Emobility – A Pioneer For The Farmers

Hyderabad-based Cellestial Emobility partners with Grupo Marvelsa

To bring this vision to fruition, Cellestial E-Mobility came into existence. Hyderabad-based Cellestial Emobility Private Limited aims to be an e-mobility gamechanger by introducing zero-emission products for a sustainable world. Founded by Siddhartha Durairajan, Syed Mubasheer Ali, Midhun Kumar, Vinod Moudgil in 2019 is based out of Hyderabad.

Cellestial Emobility is on a mission to reduce carbon footprint and produces innovative automobiles. Being India’s First Electric Tractor, Cellestial’s e-tractors are pollution free, maintenance and noise free. The e-Tractors run on swappable, rechargeable batteries that charge within two hours from a domestic power source. In addition, these e-Tractors drive for 6 hours before needing a recharge. The operationally superior drive-by-wire technology incorporates an Intelligent Unit to accomplish the objective of Elimination of Physical Elements in Automobile (ePEA).

Hyderabad-based Cellestial Emobility's e-Tractor

The Future and Beyond

Their latest e-Tractor with swappable batteries runs on a six horsepower (hp) electric motor which is equivalent to a 21 hp diesel tractor. Recently on 24th January, Muruguppa Group firm Tube Investments of India Ltd (TII) acquired 70% equity stake in Cellestial Emobility for Rs. 161 crores. Cellestial engages in the design and manufacture of electric tractors, aviation ground support electric equipment and other electric machinery.

TII acquiring a controlling stake said; it has signed a shares subscription and purchase agreement, with Cellestial, its founders and existing shareholders. This agreement is in connection with the making of a strategic investment and will be an all cash transaction.

On Thursday, 3rd Feb, Hyderabad-based Cellestial signed a marketing & sales distribution partnership with Grupo Marvelsa. This partnership is with respect to export India’s First Electric Tractor. By expanding its footprint to Mexico, Siddhartha said; “Initially we target to sell 4,000 e-tractors in the Mexican market over the next 3 years. Our foray into the Mexico market will open doors to tap into profitable North American Markets.”

Making the announcement Siddhartha Durairajan, Founder and CEO, Cellestial said; “We found tremendous strategic and International marketing synergy with Grupo Marvelsa, besides, export sales. Further, we are exploring to leverage Mexico’s manufacturing power to produce our e-tractor and sell to the local market. We also aim to create a base to serve North-American eTractor markets.”

Moreover, having received over 1800 pre-orders, Cellestial is on a journey to make zero-emission products to impact the planet positively. Speaking on the partnership, Diego Iturrioz, Co-Managing Director, Grupo Marvelsa, added; “It’s a wonderful and growing segment to get into and the tractor industry is a big market in Mexico. We firmly believe it is a win-win partnership for both. We welcome Cellestial eMobility -The first electric tractor into the Mexico market.”



I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


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