Quantico Star to change dating notions in India? - Start-Up Hyderabad
Loading Startup Hyderabad

Quantico Star to change dating notions in India?

 5 years ago    

Today, in the 21st century, the youth believes in travel, exposure and lots of adventures. Be it jumping off a cliff, traveling solo through the country or meeting new people – the answer is usually yes! Just to add into this little adventure, Priyanka Chopra gets us Bumble – the new dating app in town!

Bumble AppBumble is a location-based dating app helping interested users to communicate. A rival to Tinder, the app had 22 million users in November 2017. Interestingly, what makes it different is the first step to initiation. Ladies first, as is always said get to make the first move here too (you got the luck on your side girls!). Although it does fairly support same-sex conversations giving both parties the right to initiate.

Priyanka Chopra pops her money into the tech space, helping Whitney Wolfe Herd, founder of Bumble.  Whitney initially co-founded Tinder and came up the idea of a “feminist dating app”. No wonder, 46.2% of the current users turn out to be females, safe from the notion of unwanted guys bothering them. Not only does it free them of this worry, but also gives newer ways to report ‘bad behavior’ on the app. It also provides “the Beehive” space of interesting articles based on travel, dating, tips, and tricks of first dates, etc, helping users to make a more personalized approach for usage.

Driving her concept of a social impact, Chopra also invested in the Holbertonschool and recently tweeted “I’m honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good… let’s do this!!”

India’s online dating industry is estimated at $7 million currently, expected to expand by 10.5% annually till 2023, making it an attractive investment arena. India alone has 70 million single people making it a huge market and undoubtedly, a smart move for the Quantico star to diversify her portfolio.

She looks to be all set to launch the app in the country by the end of the year and is full-fledged working as a partner, advisor, and investor. Challenges exist to break the stigma of females’ casually dating in India, and it sure is a tough task to crack and pull in more users. With Tinder hanging around with a large number of users and having covered ground in the market, Bumble will have to launch itself with a significant impact. Chopra’s strategic move defines the go-to-market strategy to engage key partners and has spent good 9 months to lay ground in the country building a local team.


She says, “Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what Bumble delivers – a digital community that encompasses all that, while empowering women to take charge of their lives.”

Built on the concept of empowerment of women, let’s find out what the app has in store for us!



A MBA student with a commerce background, she loves to explore the world of digital marketing. She has an experience of 1 year in the marketing industry with currently being the Fund Manager of Finstreet, Vriddhi Research 5.0, the official capital markets club at her Business school. She also serves as the Content Head at the soft skills club and goes with her mantra : 'to sell a product, you must believe in it.'


  • Saptarshi Roy Chaudhury

  • Neeha Jayaram

  • Dhivya

  • Saloni Anand

  • Neha Mohsin

  • Soumalya Chakraborty

  • Ruchika Agarwal

  • Ramesh Loganathan

  • Nikita Kiran

  • Ayyappa Nagubandi

  • Ayushi Pandey

  • Harshita Goel

  • Chandra Mouli Koduri

  • Arpita Soma

  • Maddy Anand

  • Ankur Mehta

  • Varun Rastogi

  • Srinivas Aki

  • Monika Guwalani

  • Rahul Das

  • Saritha Keshamoni

  • Nischala Agnihotri

  • Sameeksha Bansal

  • Sreekar Reddy

  • Divya Jyothi

  • Vineel Reddy Pindi

  • Vinita Surana

  • Priyanka Mechineni

  • Sravya Gowrisetty

  • Sruthi Malla

  • Anish Tadimarri

  • Tata Teja

  • Amita Sood

  • Ramya Sayaboni

  • Vana Korrapati

  • Surya Vallae

  • Ambika Asta

  • Madhureema RoyMoulik

  • Gunajit Haloi

  • Bhavitaavya Dharanikota

  • GR Reddy

  • Manoj Surya

  • Shravani Maddirala

  • Ravi Vaka

  • Rituka M

  • Nethrikaa Greeshma

image title here

Some title