Radhika Rajpal, the visionary entrepreneur behind Patch Up, is on a mission to transform the way people consume supplements. With a strong background in economics from Delhi University and international work experience, she has always been drawn to entrepreneurship. Her journey has been one of resilience and determination—having previously started a company while juggling a full-time job, only to exit due to personal reasons. However, her passion for health and wellness never wavered. The idea for Patch Up was born when she discovered that many supplements contained banned ingredients in the US and Europe, making her question the safety and quality of what she was consuming. Determined to create a cleaner, more effective alternative, she developed a revolutionary vitamin patch that eliminates unnecessary additives and ensures direct nutrient absorption through the skin.
Patch Up is a first-of-its-kind transdermal supplement brand that delivers essential vitamins through the skin instead of traditional pills or powders. Unlike conventional supplements, which often contain sugar, artificial colors, flavors, and preservatives, Patch Up uses only the pure vitamin required, making it a clean, effective, and hassle-free solution for daily nutrition. This method is not only more bioavailable (meaning the body absorbs nutrients more efficiently) but also eliminates digestion-related absorption issues, making it ideal for those with sensitive stomachs. With a commitment to minimal ingredient formulations and high-quality nutrition, Radhika’s brand stands out in the cluttered supplement market.
When she entered Shark Tank India, she sought ₹50 lakh for 1.75% equity, valuing her company at ₹28.5 crore. While Aman Gupta and Namita Thapar acknowledged the product’s potential, they decided to step back due to the competitive nature of the supplement industry. However, Radhika’s passion and expertise impressed Peyush Bansal, Anupam Mittal, and Ritesh Agarwal. Peyush offered ₹40 lakh for 2.25% equity, while Ritesh proposed ₹50 lakh for a 5% stake. Peyush was so convinced about Patch Up’s potential that he even offered to match Radhika’s existing ₹2 crore venture capital deal.
But it was Anupam Mittal who believed in Radhika the most, calling her one of the best founders he had ever seen on the show. He not only matched her original ask but also assured her of his strong understanding of the supplement industry and his ability to help scale the business. After carefully weighing her options, Radhika decided to partner with Anupam, securing ₹50 lakh for 2.27% equity. As he stood up to hand her the check, it was clear that Patch Up had found the perfect investor—one who truly believed in Radhika’s vision and was ready to help her take the brand to new heights.
Radhika’s journey is a testament to the power of innovation, persistence, and passion. By challenging the norms of the supplement industry, she has created a product that prioritizes both health and convenience. With Anupam Mittal’s investment and mentorship, Patch Up is now poised to disrupt the market and redefine how people consume vitamins. This is just the beginning for Radhika Rajpal and her groundbreaking brand, and the future looks incredibly promising.
