Shark Tank deal grabbed by NOCD
2 years ago Nethrikaa GreeshmaNOCD is a no carbs energy drink with just 5 calories per can, with an aim to make their energy drink a lifestyle, founders Siddharth Mishra and Vinay Kumar of Bangalore-based NOCD: No Carb Drinks have founded this unique no-carb, no-sugar, recreational drink, meant for a healthy and active life.
.The founders launched the drink to offer a healthy alternative to ‘high sugar’ energy drinks and is a viable Redbull alternative in India.
This energy drink is available across 1100+ stores all across India, in addition to Amazon and other online marketplaces. NOCD is a nootropic-brain stimulator that enhances memory, cognitive functioning, focus, and mood. Enriched with vitamins and BCAA (branched-chain amino acids), NOCD is for people who want to adopt a fit and active lifestyle without being addicted to any drink, beverage, supplement, or tablet. The net valuation of the NOCD is rupees 25 crores!
The Founders Siddharth Mishra and Vinay Kumar pitched about their energy startup for an investment of ₹50 Lakhs at 2% Equity. There was a mixed reaction by the sharks about NOCD brand while Ashneer openly commented on the name of the brand, Aman didn’t like the taste. However, the brand was able to impress Vineeta Singh due to the mass potential and got the first mixed deal (equity+debt) respectively. Thus, Talking about the deal on the show, Siddharth and Vinay had asked for Rs 50 lakhs for 2% equity but raised Rs 20 lakh for 15% equity and a debt line of Rs 30 lakh from Sugar Cosmetic Co-founder Vineeta Singh. The deal got done on the condition that they change the branding and packaging of the product. We are certainly looking forward for the next steps of the team NOCD!
