Snapdeal acquires Hyderabad startup MartMobi

Snapdeal has acquired Hyderabad based mobile technology startup, MartMobi. The amount of acquisition is undisclosed, but one of the senior executives at Snapdeal states that this move is going to help the company strengthen its mobility platform for merchant partners in the mobile sector.

“We are focusing on mobile platform as about 75 per cent of orders are coming from mobiles-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers,” Snapdeal co-founder and COO Rohit Bansal told PTI.
MartMobi is founded by Pramod Nair and Satya Krishna Ganni and currently has a team of 15 members when it was acquired wholly by Snapdeal. In its years of operations, today has over 150 clients to whom this firm enables uninterrupted connectivity with customers. This firm also extends back end system support in addition to real time analysis of conversions and user engagements.

When asked if MartMobi will continue to work as a separate entity, Bansal said: “We are still working on the roadmap ahead. But their expertise will definitely be integrated with our platform.” Snapdeal was pioneered by Kunal Bahl, who is a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010.

Snapdeal is on an acquisition spree and had recently acquired Freecharge and picked up a major stake in GoJavas and RupeePower. Flipkart has recently acquired Appiterate, a mobile engagement and marketing platform for native apps for an undisclosed amount. The wars of acquisition in the e-commerce industry is on and it is yet to decide who is superior to the other. Nevertheless, this war proves beneficial for the customers, because in the state of this cold war, the companies come up with best possible offers for the users.

Here is our previous article on martmobi how they are disrupting the m-commerce app development industry

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