Tag: Entrepreneurship

Why shouldn”t start up founders ignore Digital marketing?

The world is certainly shrinking! With globalisation and the advent of the digital age, it has certainly shrunk to the size of a small village where everyone knows everyone or is separated by only three degrees of connection. Gone are the days when you needed a real time office setup

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3 important changes in the Companies Incorporation Rule in India

3 important changes in the Companies Incorporation Rule that startup needs to be aware of As every startup is aware of the fact that before starting their business, they are legally bound to submit all papers and documents related to incorporation that have to be duly filled, signed, stamped and

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Evaluating your startup idea

  Chris Guillebeau in his book $100 startup says that a good test of an idea is its measure on a scale of 5 on the following 4 parameters: 1. Impact What is the impact of your idea on the overall scheme of things? Are you, to quote Steve Jobs,

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The Startup Growth Masterclass

Growth metrics are very important to track and analyse strategic planning activities in a startup and these metrics need to evolve with time to suit the startups goals and vision at all levels. Different startups need to usedifefrent mechanisms depending on their product, goal and the segment they are targeting.

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Enriching Travel – The CoYatri Way!

How many times have you cancelled travel plans because you could not find a seat to? Or even worse an affordable seat? Especially during holiday season for festivals when going to home city costs a bomb. Perhaps a similar situation motivated Pradeep Enugala, CEO and Co-Founder to start CoYatri- a

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Experience and Education, a prerequisite of starting up?

When do you think is the right time to start working on something you”re truly passionate about? When you are done with your university education? When you have gained some experience in the industry? Or NOW? Experience and education are both time consuming processes. What if you have a mind

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