Why shouldn’t start up founders ignore Digital marketing? - Start-Up Hyderabad
Loading Startup Hyderabad

Why shouldn’t start up founders ignore Digital marketing?

 9 years ago    

The world is certainly shrinking! With globalisation and the advent of the digital age, it has certainly shrunk to the size of a small village where everyone knows everyone or is separated by only three degrees of connection. Gone are the days when you needed a real time office setup with a phone, fax machine, scanners and receptionists to do business. When we first started and people asked us where our office was we simply flaunted our smartphones at them. My smartphone is truly my PA, scanner, phone, newspaper, health monitor and more!

Five years ago, roles like CMO, growth Hacker, Social Media Marketer, Content Specialist dint exist. More and more companies are diverting huge budgets to spend on digital media and digital marketing has become the most efficient and cost effective method of getting the word out. India took 10 years to grow from 10 million to 100 million internet users, 3 years to grow from 100 million to 200 million and just 1 year to grow from 200 million to 300 million.  It is estimated that India will cross 600 million internet users by 2016 and will become the 2nd largest country in the world in terms if internet users (the first being China!)

According to Guy Kawasaki, “social media is more than important for founders – it’s everything.”

Here are the top five reasons why we believe every startup founder should be well versed with digital marketing

1. When you are just starting up, no one can market your business as credibly and passionately as you can do on digital platforms

2.  Understand the digital media to learn which marketing tools will help them achieve their growth metrics. Every tool doesn’t work for every product. If your users are not on instagram there is no point in wasting your marketing time and budget on it.

3. Know and understand where and how your team is spending your marketing money – how much ROI is it bringing.

4. Get first hand feedback from your customers. Engage and maintain relationships with them.

5. Connections. Digital media is the best way to reach out and connect with people. A lot of CXOs, investors are all very approachable through their social profiles.

And finally before we conclude, digital marketing know-how is no more optional but essential for every start up founder. Growth opportunities in Digital world are massive and we are witnessing them everyday. Be amongst the early adopters to learn and apply it to your business before your competitors does.






Arpita is a huslter at Yograd.com , an avid reader and a social media enthusiast. She is very passionate about making graduates more 'employable' and women ' empowered'. When she gets some time off her startup, she is busy working on ticking off things from her bucket list . She also loves to write and blogs at www.myapplemartini.blogspot.in


  • Saptarshi Roy Chaudhury

  • Neeha Jayaram

  • Dhivya

  • Saloni Anand

  • Neha Mohsin

  • Soumalya Chakraborty

  • Ruchika Agarwal

  • Ramesh Loganathan

  • Nikita Kiran

  • Ayyappa Nagubandi

  • Ayushi Pandey

  • Harshita Goel

  • Chandra Mouli Koduri

  • Arpita Soma

  • Maddy Anand

  • Ankur Mehta

  • Varun Rastogi

  • Srinivas Aki

  • Monika Guwalani

  • Rahul Das

  • Saritha Keshamoni

  • Nischala Agnihotri

  • Sameeksha Bansal

  • Sreekar Reddy

  • Divya Jyothi

  • Vineel Reddy Pindi

  • Vinita Surana

  • Priyanka Mechineni

  • Sravya Gowrisetty

  • Sruthi Malla

  • Anish Tadimarri

  • Tata Teja

  • Amita Sood

  • Ramya Sayaboni

  • Vana Korrapati

  • Surya Vallae

  • Ambika Asta

  • Madhureema RoyMoulik

  • Gunajit Haloi

  • Bhavitaavya Dharanikota

  • GR Reddy

  • Manoj Surya

  • Shravani Maddirala

  • Ravi Vaka

  • Rituka M

  • Nethrikaa Greeshma

image title here

Some title