Isn”t it kind of contradicting? How can a company that has been around for more than 7 years, have a team strength of more than 400 people spread across 3 different offices still call itself a Startup? Well, the way we look at it in PurpleTalk is that being a
Branding might not sound right for most of the startups, as it seems to be expensive. Focus on the Quality of Product is undoubtedly a factor for success, but what lies beneath is the Brand value. Let me provide you some insight on this Mythical concept of Branding for Startups.
The excitement is running high and everyone is power-boosted at GrabOn today with the launch of its third version – V3. The spotlight is being taken by its brand new feature called Buzz Me notification. Buzz Me – a feature that will allow every online shopper to have a personalized
Digital Marketing has become an integral part of all marketing campaigns. Organizations the world over are diverting huge amounts of their annual budgets to digital marketing. As startup founders, it is imperative that we have our digital strategy in place. Last week, we wrote about why startup founders shouldn’t ignore
Snapdeal has acquired Hyderabad based mobile technology startup, MartMobi. The amount of acquisition is undisclosed, but one of the senior executives at Snapdeal states that this move is going to help the company strengthen its mobility platform for merchant partners in the mobile sector. We are focusing on mobile platform
With increasing number of people relocating from their parent cities to other cities for several reasons like education, work etc., the need and demand for proper accommodation has been increasing by the day. A young techie, Raju Ambaragonda decided to start hosteldunia.com when he personally experienced the problem of finding