Truweight raises Series A from kalaari Capital

Truweight Wellness, a tech startup based out of Hyderabad has recently announced that it raised Series A funding from Kalaari Capital.

The startup was founded by Vishnu Saraf and Megha More. The founders plan to sue the funding predominantly for developing the mobile app and to build a strong corporate team. They currently operate seven offline wellness centers and have over 7000 subscribers for their food kits. They have a team of 30 nutritionists who take into consideration several factors like thyroid and other lifestyle related conditions before making recommendations for a diet plan.

Vishnu Saraf, Co-Founder and CEO said: “Truweight was started with the mission of giving people a trustworthy option to lose weight, in the right way. After enabling more than 7,000 weight loss success stories, we are now going to increase our reach through our mobile app. The funding amount will be used to hire key people, innovate and add few more food products, build a revolutionary health app and establish physical centres in Bangalore and Chennai.”

Truweight is an app that provides weight loss solutions using their ‘Super Foods’ concept – a customised nutrition plan for users. These ‘ Super Foods’ are a combination of drinks, soups, snacks etc that are rich in fibre , protein and low in sugar and fat and aid in weight loss. They provide healthy doses of nutrients like spirulina, oats, barley grass, alfaalfa grass, acacia gum, herbs, foxtail millets etc

“Truweight has a genuinely fresh approach to weight loss in a market cluttered with short cut offerings like pills, potions and exercise machines. They believe that each individual deserves customized mentoring according to their body type, lifestyle and tendency to put on weight. At Kalaari Capital, we appreciate the vision of the co-founders and believe their technology driven, customer centric and truthful approach to a pervasive problem will bring them tangible success in the burgeoning health and wellness market in India,” said Rajesh Raju, Managing Director, Kalaari Capital.

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