In a Can – The “All Sharks” approved cocktail!

A crafted canned cocktails startup in a can that provides a cocktail mixed with talent, passion, and ingredients. Sameer and Viraj founded this unique product from Pune, who share the same background in hotel management. They have researched for 9 months and developed the product “In a Can.” The idea of cocktails was burst in them in the 2020 lockdown where they were bored by the same typical soda, beer, and drinks everywhere. India’s first “ready to drink” cocktail can is available in 5 flavors that include LIIT, ginger and tonic, whiskey Collins, vodka mule, and rum latte with the main motto of open, chill, and drink anytime or anywhere without the help of bar, bartender or mixing of products!

Sameer feels that they are unique in this field as the cocktails are made from specialized ingredients so that they can be preserved and can be tasted persistent all the time. Adding to this, Sameer states that the product is convenient and Economical with a shelf life of 9 months. In a can is currently available in the markets of Goa and UP, and their ultimate vision is to make it a global brand.

The Sales to date counts to 60 lakhs, whereas the last month’s revenue scales to 23 lakhs with a Growth rate of 40 percent increase each month. The Manufacturing cost per single product is 55 rupees while the selling price is 140 with a Margin of 7 percent profit. The duo of In a Can presented their idea in Shark Tank seeking an investment of 50 lakhs for 2 % equity. All the Sharks: Vineeta, Ashneer Grover, Peyush Bansal, Namita Thapar, Aman Gupta, and Anupam were quite impressed and interested in investing in it, and after a lot of discussions, they together offered 1cr for 10 percent equity which was happily finalized, making it to another “All Shark Deal ” of the season!

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