Tiggle: Stirring Up a Hot Chocolate Revolution on Shark Tank India - Start-Up Hyderabad
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Tiggle: Stirring Up a Hot Chocolate Revolution on Shark Tank India

 2 weeks ago    

In the thrilling arena of Shark Tank India, where dreams meet savvy investors, entrepreneur Anuva Kakkar stepped up, ready to shake up the hot chocolate game with her brand, Tiggle. In April 2021, armed with her BBA and a solid background in content writing and marketing, Anuva launched Tiggle to spice up the hot choc scene with killer blends that promise more than just warmth.

When Anuva dived into the Shark Tank, she brought her A-game, pitching Tiggle with a vibe that blended passion with smart business. She was after 50 lakh for a cool 5% stake, making it clear she was there to play hard. But the Sharks didn’t make it easy, grilling her on everything from her backstory to Tiggle’s market potential and how it stands out in the crowded chocolate arena.

Despite the intense spotlight, Tiggle scored big. Anuva secured a sweet deal—INR 50 lakhs for 20% equity, plus a 2% royalty until they hit the 1 crore mark, thanks to the strategic minds of Peyush Bansal and Amit Jain. This wasn’t just about cash; it was about snagging top-tier mentors to help scale her brand.

With this powerhouse team, Tiggle started blowing up, becoming a fave among choco-heads nationwide. Each mix, crafted from premium cocoa sourced directly from Tamil Nadu farms, offers a taste explosion that’s anything but ordinary. Think of it as a flavor fiesta in every mug, making the regular hot cocoa seem totally blah.

As Tiggle continues its sweet conquest, Anuva is all in on pushing boundaries and keeping the quality top-notch. With the Indian chocolate market ripe for a shake-up and a dedicated team backing her, Tiggle is all set to carve out its niche in the world of treats.

Tiggle’s journey from a startup dream to a feature on Shark Tank India is nothing short of epic—a real-deal story of what happens when you mix passion with a dash of daring. For Anuva Kakkar and her budding empire, it’s clear the sky’s the limit. Tiggle isn’t just selling hot chocolate; it’s crafting an experience, proving that a simple idea can become a trendsetter with the right mix of creativity and entrepreneurial spirit.

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Hi, I am Greeshma Nethrikaa. I'm an engineer by day and a content writer by night!

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