Healthy Munchies, Hobbies, Esports, And More
1 year ago Rituka MThe founders of Green Snack, Hobby India, Flhexible, and Upthrusts Esports strike a string in the Shark’s minds as to India’s future of entrepreneurship!
Green Snack Co. bags a deal with Shark Vineeta
Often times when we’re on diets or just bored, we reach for snacks in the evening. These are commonly called the 4 pm hunger pangs. Bringing a healthier and sustainable everyday snack, Green snacks is the brainchild of Jasmine Kaur & Chetan Sharda. With products made from healthier alternatives such as ragi, jowar, and quinoa, Green Snack brings you a wide range of yummy healthy snacks. Available across 30+ cities with over 10L consumers, their products contain no preservatives, MSG, or artificial flavorings and colors. Their sales are primarily split towards the offline segment with 85% and the rest being online. With 4 crores in sales for FY 21-22 and 25L in last month’s sales, the founders pitch their company to the Sharks for an investment.
With a motto to build a go-to brand for healthier alternatives to indulgent snacks, they seek 1 crore for 2% equity @ a 50cr valuation. After a round of discussions, Vineeta offers them a non-negotiable deal of 1 crore for 8% equity @ 12.5cr valuation. The founders take the offer and are on a journey to revive their business and build a growing online presence.
Hobby India brings custom art & craft to life
During the lockdown, people across the world began to get in touch with their creative side reviving their love for arts, crafts, and DIY. Vaibhav, Shruti & Khyati Sutariya understood the demand of the market and the lack of good quality art products and launched Hobby India in 2021. They are an art brand with over 5000 varieties of art, craft & DIY products and 15000 variations. Currently, they have over 12000 customers. With a vision to become an arts & crafts customized company, Hobby India has 21.5L in sales last month. Hobby India products are available on their website.
Seeking an investment of 50L for 3% equity @ a 16.67cr valuation, they received an offer from Shark Vineeta of 50L for 20% equity @ a 2.5cr valuation. However, the founders did not take up the deal.
Flhexible’s honeycomb structure intrigues Sharks
Today, our houses lack space, and finding an efficient solution to optimize the space we have is a tedious task. Architects Shilpi Dua & Abhimanyu Singh started Flhexible in 2019. Flhexible is a sustainable and eco-friendly brand that is made from recycled paper & can take weight up to 300kg. Inspired by a honeycomb structure, Flhexible’s range is super lightweight and durable. Their range includes foldable sofas, benches, wall partitions, and pet & desk products. With a durability of 12 years, Flhexible is available on its website, e-commerce marketplaces & retail stores in Jaipur. Having sold over 250 products since inception, they have 25L in sales for FY21-22.
Asking the tank for an investment of 50L for 7.5% equity @ a 6.67 cr valuation, the sharks did not bite and the founders did not get any deals.
Upthrusts Esports – Esports like never before
Gaming as a career option is not a feasible option in India due to the restricted, orthodox mentality among parents. However, there are 42 crore active gamers in India, both hardcore and medium gamers. To build an online esports community and marketplace for gamers, Karthik Sabherwal and Vaibhav Kumar started Upthrusts Esports. The brand caters to gamers, organizes gaming events, and provides for brand integration, and advertising, among other revenue models. With 3.5L subscribers on their Youtube channel, they have organized over 30 gaming events; onboarded 20+ companies. On average, they have 8L active gamers. Year to date in FY 22-23, they have 3 crores in sales, with 30L in the last month.
Founders: Karthik Sabherwal & Vaibhav Kumar
With an aim to provide gamers a platform & empower esports in India, the founders ask for an investment of 75L for 3% equity. However, the Sharks quote it as not having much scalability due to it being a producer middleman in the esports market but wish the founders the best and to keep working towards creating a new category.
