Go Zero Guilt-Free Ice Creams, launched in 2022, is on a mission to transform the way we enjoy desserts. The brand has introduced a revolutionary approach to ice cream by ensuring indulgence comes with zero compromises. With zero added sugar, no preservatives, and no artificial flavors or colors, Go Zero aims to deliver a guilt-free experience that combines taste, health, and innovation.
The velvety, rich texture of Go Zero ice creams is achieved using natural sweeteners like FOS and maltitol, offering a creamy experience without the burden of unhealthy ingredients. Each recipe is crafted using a unique in-house custom blend to create flavors that are both indulgent and wholesome. Go Zero’s product lineup offers something for everyone, from low-calorie fruit pops with only 70 calories per serving to ice cream bars featuring fan-favorite flavors like Madagascar and Hazelnut. Customers can also enjoy classic ice cream cups, tubs with eight unique flavors, cones in four delicious varieties, and even traditional kulfis – all made without added sugar.
The brand is the brainchild of Kiran Shah, whose vision stems from both personal and professional experiences. Kiran holds a Bachelor of Engineering in Electronics from DJ Sanghvi and a Post Graduate Diploma in Management from the prestigious Indian Institute of Management, Lucknow. His career journey includes serving as a brand manager in Singapore and successfully expanding his family business to 100 stores. However, it was during the pandemic that Kiran identified a crucial gap in the dessert market. As India increasingly became known as the Diabetes Capital of the World, he realized the need for healthier alternatives in the ice cream industry. This realization led him to develop Go Zero, focusing on creating desserts that promote wellness without sacrificing flavor.
Kiran’s commitment to his vision was put to the test when he appeared on Shark Tank India, seeking an investment of ₹1 crore for 1% equity at a valuation of ₹100 crore. His pitch resonated with the sharks, and he successfully closed a deal with Aman Gupta, securing ₹1 crore for 1.5% equity at a valuation of ₹66.67 crore. Beyond the financial investment, Kiran gained invaluable mentorship from Aman, which has been instrumental in scaling Go Zero and refining its growth strategy.
Go Zero has its headquarters in Mumbai, Maharashtra, and continues to cater to the growing demand for healthier dessert options in India. The brand’s commitment to quality, creativity, and customer satisfaction is evident in every scoop. By offering products rich in dietary fiber and featuring a low glycemic index, Go Zero allows customers to indulge in their favorite treats without any regrets. Whether it’s their refreshing fruit pops, indulgent bars, or creamy kulfis, Go Zero has something for everyone.
Through innovative recipes and a focus on wellness, Go Zero has successfully struck a balance between health and indulgence. Kiran Shah’s dedication and his success on Shark Tank have positioned the brand as a trailblazer in the guilt-free dessert space, inspiring others to think beyond traditional ice cream formulas.
