Hello Curry raises $1.5million in Bridge round

Hyderabad based Hello Curry, backed by SRI Capital, raised $1.5 million in a bridge round before they move to raise their first VC round. A US-based high networth individual (HNI) also participated in the bridge round. The money will be used in immense R & D to  develop new products and delivery mechanisms and a framework on the lines of International quick service restaurants .

“If we have to grow from 30 units to 300 units, we need to have a framework in place. No matter where you go in the world, our biryani has to taste the same. We need to do immense R&D (research and development) for that. (We need to figure out) what kind of rice we will need, the kind of oil and masalas we will need. The entire cooking should become skill-less. We will produce best quality and highly tasteful food without having to involve too much of skill. That is where we will differentiate ourselves with immense R&D”, says Raju Bhupathi, Hello Curry’s CoFounder and CEO.

Hello Curry is on an expansion mode and the firm soon plans to foray into International markets as well. They have plans of setting up a first foreign outlet at Brisbane in Australia in the next few months and are also keen on  starting home delivery in Manhattan in New York City, Los Angeles and San Francisco.

“When you are going universal, the communities we are targeting should not be (Indian) specific. We are targeting the global crowd. That is where your success will be measured,” adds Bhupathi.

Last year, Hello Curry was in the news after acquiring Hyderabad based Fire 42 in a part tech and part stock deal to transform Hello Curry into a food tech firm and Delhi based Paratha Post in April 2015 to expand its business to Delhi.

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