An investment is essentially an exchange of values. What the entrepreneur is selling and what the investor is buying are actually quite different. The inverse is true as well. Chai @ IAN will help start-ups to look at how an entrepreneur and an investor may approach a potential deal
The strategies companies and brands adopt to engage with their existing and potential customers has seen a remarkable shift in the internet era. The ethos of mass production and product homogeneity have been replaced by pre-empting customer needs and delivering custom experiences that turn passive consumers into advocates of your
It is said that failure is the stepping stone to success. When failure plays such an important role in our lives, why not celebrate one? You can”t succeed every single time. You are bound to screw up on some occasions. But at the end it”s these failures that help you
Companies are investing a lot of money on SEO and PPC campaigns to popularize their websites and boost their sales. It”s tough to predict SEO results for the upcoming year. The SEO strategies and related technologies are changing frequently and we have to act accordingly to improve the site”s ranking.
It was in 2010, I was driving in the industrial area of Moulali, Hydereabad; it was my first customer meeting, my first potential sale from my first startup, and in my car I had the song from Eminem “Loose Yourself” playing in a loop. I was a bit lost, nervous,
The very first step of starting up is zeroing in on the idea. Very important that the idea should connect with the founder, Resonate strongly, Inspire, and Excite. But we all know that clear observation of markets and effective pivots is key to a startup success. And this starts right