Froogal: Premier Customer Loyalty Brand Raises $1M from US Angel Investors - Start-Up Hyderabad
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Froogal: Premier Customer Loyalty Brand Raises $1M from US Angel Investors

 4 years ago    

While customers are the key to any business, their loyalty is the chosen pathway for Froogal. In brief, Froogal is a pioneer in aiding establishments in varying industries all over Hyderabad to retain customers through brand loyalty.  Just as attracting potential customers is pertinent, equally important and a more herculean task is retaining them. Retaining even a single customer has to be attended to with utmost care for ensuring their stay is entirely dependent on the usability and need created by the brand. This standard set of committed customers stabilize sales and enhance brand image, especially in a market where alternatives are available by the bunch. This Hyderabad based premier customer loyalty brand has made an undeniable repute in its field. Adding another feather to its hat and as a testament to its functioning, Froogal has recently received a fresh batch of funding of $1M from US Angel Investors.

Froogal is an Omni-channel cloud-based Customer Loyalty & Engagement Platform. It has been a pioneer in delivering multiple consumer-oriented Industries to build Customer Centricity by modernised and personalized interactions with Consumers to drive incremental Revenues. Froogal strongly believes that to build and solidify customer connect with the business, it is paramount to perfectly understand the target audience of the particular establishment.

 Froogal has been redefining customer loyalty by providing customers with aspirational rewards that are customised and goes beyond traditional cash rewards. Catering to brick-and-mortar businesses, the company leverages data-driven insights to deliver automated, personalised and high-impact marketing campaigns. They are on a mission to address pain points faced by millions of Brick-and-Mortar businesses across the globe and turn them successful.

Froogal founder and CEO Jeevan Chowdary M, said, “Froogal acts as an intelligent tool for CXOs, automating most of their marketing needs. With this round of funding, we aim to expand across new markets and target audiences. It will also help us strengthen our technological framework and diversify our product portfolio.” They have an expertise team focusing strongly on unique mix of Strategic Consulting, Creative, Operations support services driving one with actionable intelligence that can help drive incremental revenues and optimum profitability.  It combines customer data with modern technologies like AI and ML to offer advanced loyalty programmes, thereby helping companies better engage with their customers. In other words, To help our clients grow into an affluent firm with distinctive & considerable improvement in performance by retaining their customers.

The startup has three key offerings – Froogal Ascend, Froogal Seamless, and Froogal Consumer App.The company has big plans for the future with it currently looking to expand to Mumbai, Bengaluru, Chennai, and Gurgaon, and also looking at channelising partnerships with global vendors. The latest infusion of capital will build this narrative further by enabling the company to strengthen its existing product line. The funds will be allocated towards achieving greater geographical expansion, realizing global partnerships and product enrichment. Linked with big names such as Cream Stone, LOT, BIG C and Pista House, among others, it is clear that Froogal is the one entity in town not to be taken so lightly. With even the most established and adored stores of the city turning to Froogal, it is evident that it holds the key to the one of a kind phenomenon. Being chased even by the most adored outlets of the city,  Froogal sure is carving itself a niche in this sector.



She is an avid reader with a special place for classics in her heart. As a student of literature, mass communication, and political science, she shares a passion for writing and an interest in law. She is an environmental activist in Hyderabad and works with NGOs caring for underprivileged kids. Being an earnest conversationalist, she believes everyone has a story to tell.


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