Tools for email marketing

The best way to make a place for your startup in the market is by choosing a combination of available marketing strategies – online and offline. Different strategies work for different companies and even for different target segments. We have already spoken about the huge benefits of email marketing and how can you optimise the email strategy.In case you have missed it out click here to read more on how you can build a campaign and here to build a list and manage it.

There are some really cool tools that are available online which will help you get the best out of your list and email marketing strategies. These tools are easily available online and one can sign up for free.

Tool #1: Email spam test
Well, as you can understand the use of this tool by its name, this tool helps you to check test your email against any spams. This is of great help to ensure that your emails do not end up in spam or junk folders of the customers. When you use this tool, you get a full report of your email and also get a spam score based on which you can choose to edit the contents of your email.

Tool #2: Pictaculous
Wondering what this tool is all about? Well, I would suggest you to actually try it out to see what an amazing tool this is. If you have visuals in your email and wish to match the text colour to the colour of the image, then this is the tool that is going to help you do it. This tool will suggest you contrasting colours based on the visuals of your email. In short, this toll helps you to make your email more colourful.

Tool #3: Litmus
Use this tool to view your email in a guest’s inbox folder. All you have to do is input your email in this tool and it will allow you to view your mail in different email clients – be it Yahoo, Gmail, Hotmail etc. Using this tool you can also choose to make your email look different for different email clients.

Tool #4: Mailchimp
Mailchimp is one of the most versatile tools for email marketing has a lot of options that will help you come up with great emails; you can test different subject lines and check how apt it is, easily manage your lists and campaigns, and also A/B test using mail chimp.

Subjectline.com is a similar tool like MailChimp that will guide you to the perfect subject for your email.

Tool #5: Visual website Optimizer
This tool lives up to its name by offering a variety of paid as well as free tools on testing and case studies for the marketing peeps of your firm. This tool helps you to make your visuals look better. Something similar to Pictacolous, this tool also suggests you contrasting colours based on the visuals of your email.

If you have had an amazing experience using some other email marketing tools, then please do share them with us and other readers by mentioning it in the comments below.

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