Turms: Sealing a Strategic Deal on Shark Tank India Season 3

In the competitive arena of business, rare opportunities demand keen attention. This was precisely the case for Turms, an innovative apparel startup that made a significant impact on Shark Tank India Season 3. This article dives into how Turms not only captured the attention of the sharks but also secured a transformative investment that reverberated across the entrepreneurial ecosystem.

Turms is not just another clothing brand; it’s at the forefront of a revolution in intelligent apparel. Leveraging technology, Turms offers an array of products designed to enhance daily life. From stain-resistant shirts to jeans that stay fresh for 30 days without a wash, Turms is reshaping our clothing expectations.

When Surender Singh Rajpurohit, the founder of Turms, presented his pitch on Shark Tank India, his passion and vision for the future of smart apparel were evident. Turms’ standout features, such as anti-stain, antibacterial, and anti-odor properties, had already appealed to consumers. Yet, it was Surender’s persuasive presentation that truly engaged the sharks, drawing them into the promising prospects of Turms.

Central to Turms’ success is its proprietary hydrophobic technology, which equips its garments with impressive functionalities, enhancing their longevity and sustainability. This innovative approach not only increases the wearability of the clothing but also promotes eco-friendly practices by reducing the need for frequent laundering.

As the deal-making heated up, it was Azhar Iqubal, founder and CEO of Inshorts, who clinched the deal, offering INR 1.2 crores for a 4% stake in Turms, thus valuing the company at INR 30 crores.

For Surender and Turms, partnering with Azhar represented more than just capital—it was a testament to their relentless pursuit of innovation and excellence. With the support of Azhar’s expertise, Turms is set to escalate its impact within the fashion industry.

Post-Shark Tank, the journey just began for Turms. Backed by strategic investment and driven by a loyal customer base, Turms embarked on a new phase of growth and expansion. With fresh capital and enhanced market strategies, Turms is ready to challenge conventional fashion norms globally.

Turms’ experience on Shark Tank India wasn’t merely an investment pitch; it was a pivotal moment that will influence its path forward. With the support from Azhar and insights from the sharks, Turms is well-equipped to transform the apparel industry by integrating technology into everyday fashion, proving that the most effective business deals are those that bring mutual benefits.

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