Making Businesses and Apps more Intelligent with Human like engagement!! - Start-Up Hyderabad
Loading Startup Hyderabad Making Businesses and Apps more Intelligent with Human like engagement!!

 6 years ago – Leveraging technology to add intelligence to apps and businesses 

Despite the recent increase in computing power and access to data over the last couple of decades, our ability to use data within the decision-making process is either lost or not maximized as all too often. We don’t have a solid understanding of the questions being asked and how to apply the data correctly to the problem at hand.

The ability to have the data but not being able to draw any essential insights is a lost opportunity for the businesses in a digital world. With massive social media offerings to reach global audiences, reaching out the people to install your app is not a big deal but retaining them as a long-term customer is a piece of art that is yet to be mastered by App and Web publishers.


On the other hand, the rapid evolution of mobile and apps has led to some miscommunication with their users. This decades Million dollar companies are the apps that reside on the users’ phone for a considerable amount of time.The path to becoming the Knight in shining armor is no longer limited to the number of downloads. It’s time for the app based businesses to focus on user acquisition to user retention and earn more loyal users with continuous engagement.

As businesses become more retention centric, one must have a mastering knowledge of what is a reasonable retention rate? What are the metrics to measure the app performance and user behavior? What makes the app more user-friendly that engage and educate at the same time?


“” is all you need to compensate the team required with a high skill set. acts as a technology strategist for any company that wants to build intuitive and personalized journeys that influences user behavior.It’s not an exaggeration, the term mass communication is obsolete in this internet era. Personalised Internet marketing is a proven methodology used by almost all the unicorns. Amazon uses it for the recommendation of the products for up selling its products. Netflix uses it for ranking and personalized watch list for its users based on their keyword search and behavior on the platform. Each business based on their need definitely have to figure out their own journey to keep their users engaged, and in all this chaos, helps developers to concentrate just on developing the app by supporting them with the intelligence part that is required to disrupt the world with their products.

More about from Mr. Narendra Peesapati,Head of product –

“Every business or app, who have the idea of monetizing their services need to identify their market segmentation and the user personas. The Market Segmentation is a communications vehicle to make sure you talk the talk of the customer so they can then walk the walk with you going forward and the user persona is the target customer who has the compelling reason to buy your product or pay for your service. Most of the businesses and apps after raising the capital spend money on mass media marketing but what we at believe is that our clients need to build stronger relationships with their mobile and web application users through our analytics and customer engagement platform, so they stay far ahead to their competitors in such crowded space.”

putting-big-data-analytics-into-finance-practice Mr. Narendra explains they leverage every technology from machine learning to data science to help their clients to excel in every aspect of product category, budget competition and also using the customer feedback loops for the product enhancements. Their principal goal is to provide customized key performance indicators as a business metric to evaluate factors crucial to their success.

Resonating to what he has mentioned, has already gained its initial traction both in Enterprise and startup wings with a distinguished client list that includes United Health Group, CBS Interactive, Amway, GE, Panini America, Tenet and few more. Without any funding, is so far highly self-sustainable and want to raise its first round at a reasonable scale to upscale its product innovation to the next level.

What Next??

So far at the core is elevated as a mobile/Web SDK that uses analytics to segregate users into segments based on usage and perform the necessary actions on the segments before users churn. Analytics and custom reports help its clients to get an insightful view of their customers. Different funnels help to track user behavior, predictive capabilities help publishers proactively make decisions.  Dynamic Tutorials, screen tips, Push notifications and Surveys were among the highly successful nudges provides from its fleet of nudging capabilities.

Its an incredible journey for such an early stage startup as it grabbed National and International awards like Yourstory ITech 30 startups, Nascomm  Top 50 emerging startup, AEGIS Graham Bell award and above all, the client testimonials on their service describes more about this early bird and its achievements.

With data being the driving force behind the scenes of international campaigns which were all over the news, wants to leverage its capability way beyond apps and enterprises and wants to conquer every corner that can be triggered with data analytics.If everything goes as planned, we can see one more promising startup from Hyderabad in the news.

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Editor in chief @ Startup Hyderabad.I am not the same person everyday!! In the quest of discovering new roles and new heights. Start Up enthusiast and love to roam and explore the best places of the world :-)


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